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Maestría en Administración de Proyectos Empresariales Mixta
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Ebooks de EBSCO como apoyo a las materias
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Clave MateriaNombre MateriaTemas y subtemasTags (palabras claves de búsqueda utilizadas)CitaPermalinkISBNRegistro ( Iniciales de cada becario)CheckList
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MAD19010
Administrración e Innovacion de Modelos de negociosTema 1. La Empresa y la administración
Tema 2. La innovación
Tema 3. Los modelos de negocios innovadores.
Modelo de negociosTarziján M., J. (2013). Fundamentos de estrategia empresarial: Vol. Cuarta edición. Ediciones UC.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1718622&site=ehost-live
9789561413436. 9789561414259.		VRE
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Ramírez Cardona, C. (2010). Fundamentos de administración: Vol. 3. ed. Ecoe ediciones.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=478476&site=ehost-live&ebv=EB&ppid=pp_VII9789586486385.
9781461911869.
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Paul Willman. (2014). Understanding Management : The Social Science Foundations. OUP Oxford.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=853507&site=ehost-live&ebv=EB&ppid=pp_vii9780198716914.
9780198716921.
9780191026461
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Modelo de negociosVelásquez, M. O., Cárdenas, E. A., & Guerra, H. S. (2019). Introducción a los negocios internacionales Conceptos y aplicaciones. Universidad del Norte.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=2434765&site=ehost-live9789587891393VRE
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Modelo de negociosJablonski, A. (2017). Business Models : Strategies, Impacts and Challenges. Nova Science Publishers, Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1453423&site=ehost-live9781536104257. 9781536104462.VRE
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Business ModelsCharles Baden-Fuller, & Vincent Mangematin. (2015). Business Models and Modelling. Emerald Group Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1088900&site=ehost-live
9781785604638. 9781785604621.		VRE
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Business ModelsKai Peters, Richard R. Smith, & Howard Thomas. (2018). Rethinking the Business Models of Business Schools : A Critical Review and Change Agenda for the Future. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1629018&site=ehost-live9781787548756. 9781787548770. 9781787548749. 9781787548763.VRE
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Halecker, B. (2016). New Perspective and Insights on Business Model Innovation Using Systems Thinking and Action Case Studies. Cuvillier Verlag.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2129591&site=ehost-live&ebv=EB&ppid=pp_V9783736992887.
9783736982888.
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Panos G. Piperopoulos. (2011). Entrepreneurship, Innovation and Business Clusters. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=436691&site=ehost-live&ebv=EB&ppid=pp_v9781409434429. 9781138270343. 9781317142508. 9781317142515.
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Beswick, C. (2015). Building a Culture of Innovation : A Practical Framework for Placing Innovation at the Core of Your Business. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1104637&site=ehost-live&ebv=EB&ppid=pp_vii9780749474478. 9780749474485
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Alexander Manu. (2010). Disruptive Business : Desire, Innovation and the Re-design of Business. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=389761&site=ehost-live&ebv=EB&ppid=pp_v9780566092404. 9781317149460. 9781317149477. 9780566092411. 9781409458791.
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Alan Axelrod. (2008). Edison on Innovation : 102 Lessons in Creativity for Business and Beyond: Vol. 1st ed. Jossey-Bass.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=218634&site=ehost-live&ebv=EB&ppid=pp_iii9780787994594. 9780470231395
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Molina Manchón, H., & Conca Flor, F. J. (2000). Innovación tecnológica y competitividad empresarial. Digitalia.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=318020&site=ehost-live&ebv=EB&ppid=pp_79788479085353. 9781441647542.
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Michael Shamiyeh. (2010). Creating Desired Futures : How Design Thinking Innovates Business. Birkhäuser.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=603813&site=ehost-live&ebv=EB&ppid=pp_39783034603683. 9783034611398.
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Jablonski, A. (2017). Business Models : Strategies, Impacts and Challenges. Nova Science Publishers, Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1453423&site=ehost-live&ebv=EB&ppid=pp_v9781536104257. 9781536104462.
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Mark Siebert. (2019). The Franchisee Handbook : Everything You Need to Know About Buying a Franchise. Entrepreneur Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1933789&site=ehost-live&ebv=EK&ppid=Page-__-69781599186399. 9781613083994.
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Sherman, A. J. (2004). Franchising & Licensing : Two Powerful Ways to Grow Your Business in Any Economy: Vol. 3rd ed. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=107000&site=ehost-live&ebv=EB&ppid=pp_vii9780814472224. 9780814427798.
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Innovation Rajan Varadarajan, Satish Jayachandran, & Naresh K. Malhotra. (2018). Innovation and Strategy: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1695367&site=ehost-live9781787548299. 9781787548282. 9781787548305.VRE
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Innovación empresarial Molina Manchón, H., & Conca Flor, F. J. (2000). Innovación tecnológica y competitividad empresarial. Digitalia.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=318020&site=ehost-live9788479085353. 9781441647542.ERM
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MAD19020

Dirección Estratégica		Tema 1. Introducción a la dirección estratégica
Tema 2. Proceso de Dirección estratégica
Tema 3. Elementos esenciales en la dirección estratégica		Strategic directionBrent Davies, & Linda Ellison. (2003). The New Strategic Direction and Development of the School : Key Frameworks for School Improvement Planning: Vol. 2nd ed. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=102892&site=ehost-live9780203444603. 9780415269933. 9780415269926. 9781134491162. 9781134491155. 9781134491131. 9780203428184.VRE
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Strategic Ebener, D. R., & Smith, F. L. (2015). Strategic Planning : An Interactive Process for Leaders. Paulist Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1155271&site=ehost-live9780809149209. 9781587684845.VRE
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Tarziján M., J. (2013). Fundamentos de estrategia empresarial: Vol. Cuarta edición. Ediciones UC.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1718622&site=ehost-live&ebv=EB&ppid=pp_129789561413436. 9789561414259.
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Management and strategicDavid J. Ketchen Jr, & Donald D. Bergh. (2004). Research Methodology in Strategy and Management: Vol. 1st ed. JAI Press Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=189629&site=ehost-live&ebv=EB&ppid=pp_ii9780810890527. 9780810890534.VRE
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Management and strategicBussin, M. (2014). Remuneration and Talent Management : Strategic Compensation Approaches for Attracting, Retaining and Engaging Talent: a Practical and Informative Textbook for Managing the Tension Between Talent and Remuneration in Organisations. KR Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1130384&site=ehost-live9781869224455. 9781869224745.VRE
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Management and strategicEric J. Bolland. (2017). Comprehensive Strategic Management : A Guide for Students, Insight for Managers. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1423595&site=ehost-live9781787142251. 9781787142244. 9781787430280.VRE
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Krassimir Todorov, & Yusaf H. Akbar. (2019). Strategic Management in Emerging Markets : Aligning Business and Corporate Strategy: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1827693&site=ehost-live&ebv=EB&ppid=pp_v9781787541665. 9781787433557. 9781787439535.
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Andersen, T. J. (2013). Short Introduction to Strategic Management. Cambridge University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=545665&site=ehost-live&ebv=EB&ppid=pp_vii9781107031364. 9781107341999
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Mary Jo Hatch, & Majken Schultz. (2008). Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding: Vol. 1st ed. Jossey-Bass.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=225534&site=ehost-live&ebv=EB&ppid=pp_v9780787998301. 9780470245361
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Management and strategicOlivier Bruel. (2016). Strategic Sourcing Management : Structural and Operational Decision-making. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1430277&site=ehost-live9780749476991. 9780749477004.VRE
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MAD19030
Habilidades directivasTema 1. Habilidades directivas
Tema 2. Liderazgo
Tema 3. Trabajo en equipo
Tema 4. Empoderamiento
Tema 5. Toma de decisiones
Tema 6. Negociación		Management skillsWarren Greshes. (2019). Don’t Count the Yes’s, Count the No’s and Time Management Skills That Work. G&D Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=2013598&site=ehost-live9781722500214. 9781722522872.VRE
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Cook, S. (2009). The Effective Manager : Management skills for high performance. ITGP.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=391115&site=ehost-live&ebv=EB&ppid=pp_99781905356881.
9781905356898.
9781849281119.
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Ellis, C. W. (2005). Management Skills for New Managers. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=367987&site=ehost-live9780814408308. 9780814428429.VRE
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Shek, D. T. L., Ma, C., & Merrick, J. (2017). Leadership : Promoting Leadership and Intrapersonal Development in University Students. Nova Science Publishers, Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1540042&site=ehost-live9781536119503. 9781536119701.VRE
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LeadershipAutumn Cyprès. (2017). Leadership: Learning, Teaching, and Practice. Information Age Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1424276&site=ehost-live9781681237121. 9781681237145.VRE
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Joyce S. Osland, Mark E. Mendenhall, & Ming Li. (2017). Advances in Global Leadership. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1505435&site=ehost-live&ebv=EB&ppid=pp_v9781787146990.
9781787146983.
9781787430105
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Jamey M. Long. (2019). Management and Leadership Skills That Affect Small Business Survival : A Resource Guide for Small Businesses Everywhere. Anthem Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2107245&site=ehost-live&ebv=EB&ppid=pp_Cover_19781783089499.
9781783089505.
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Hennessy, J. L. (2018). Leading Matters : Lessons From My Journey. Stanford Business Books.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1844162&site=ehost-live&ebv=EB&ppid=pp_vii9781503608016.
9781503608023
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J. W. (Hans) Niemantsverdriet, & Jan-Karel Felderhof. (2017). Scientific Leadership. De Gruyter.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1670210&site=ehost-live&ebv=EB&ppid=pp_xi9783110468885.
9783110468892.
9783110469219
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teamworkParker, G. M. (2009). Teamwork : 20 Steps to Success. HRD Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=320157&site=ehost-live9781599961712. 9781599964638.VRE
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Phillip K. Tompkins. (2015). Managing Risk and Complexity Through Open Communication and Teamwork. Purdue University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1030041&site=ehost-live&ebv=EB&ppid=pp_v9781557537126.
9781612493831.
9781612493848.
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Donald A. Dinero. (2016). TWI Case Studies : Standard Work, Continuous Improvement, and Teamwork. Productivity Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=384539&site=ehost-live&ebv=EB&ppid=pp_vii9781439846100.
9781138463578.
9781439846117.
9781439891247.
9781439893647.
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Evans, C. (2017). Leadership Trust: Build It, Keep It (Spanish for Latin America). Center for Creative Leadership.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1902929&site=ehost-live&ebv=EB&ppid=pp_FM-69781604916485.
9781604916492.
9781604918908
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Chü, Y., & Cushman, D. P. (1995). Organizational Teamwork in High-Speed Management. SUNY Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=6177&site=ehost-live&ebv=EB&ppid=pp_VII9780791422380.
9780791422373.
9781438408088
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Amy C. Edmondson, & Jean-François Harvey. (2017). Extreme Teaming : Lessons in Complex, Cross-Sector Leadership. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1423621&site=ehost-live&ebv=EB&ppid=pp_v9781786354501.
9781786354495.
9781787148987
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Delegaciòn
Grupo		Blanchard, K. H., Randolph, W. A., & Carlos, J. P. (2001). The 3 Keys to Empowerment : Release the Power Within People for Astonishing Results: Vol. 1st pbk. ed. Berrett-Koehler Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=290836&site=ehost-live&ebv=EB&ppid=pp_1979781576751602. 9781605093406.


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Potterfield, T. A. (1999). The Business of Employee Empowerment. ABC-CLIO.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=62717&site=ehost-live&ebv=EB&ppid=pp_I9781567202618.
9780313004339
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Blanchard, K. H., Carlos, J. P., & Randolph, W. A. (2001). Empowerment Takes More Than a Minute: Vol. 2nd ed. Berrett-Koehler Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=290824&site=ehost-live&ebv=EB&ppid=pp_vii9781576751534.
9781605093390.
51
decision makingSimone Janson. (2019). Strategic Decision Making : How We Decide in Cognitive Behavior, How Managers & Organizations Learn to Improve a Decision Making Process, Concepts, Priority Setting & Problem Solving. Best of HR – Berufebilder.de®https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2291911&site=ehost-live&ebv=EK&ppid=Page-__-229783965960671
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Hudson, R. (2015). Decision-making: Processes, Behavioral Influences and Role in Business Management. Nova Science Publishers, Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1049868&site=ehost-live&ebv=EB&ppid=pp_iii9781634829595.
9781634830133
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Arindam Banerjee, & Tanushri Banerjee. (2017). Weaving Analytics for Effective Decision Making. Sage Publications Pvt. Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1585487&site=ehost-live&ebv=EB&ppid=pp_vii9789386446763.
9789386446770.
9789386446787
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Ettore Piccirillo, & Massimo Noro. (2008). Guidebook For Supporting Decision Making Under Uncertainties: Today’s Managers, Tomorrow’s Business. World Scientific.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=236077&site=ehost-live&ebv=EB&ppid=pp_v9789812708038.
9789812770080
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Ho, C.-T. B. (2010). Crisis Decision Making. Nova Science Publishers, Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=373010&site=ehost-live&ebv=EB&ppid=pp_v9781608760732.
9781613243220
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Kristian J. Sund, Robert J. Galavan, & Anne Sigismund Huff. (2016). Uncertainty and Strategic Decision Making. Emerald Group Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1423730&site=ehost-live&ebv=EB&ppid=pp_v9781786351708.
9781786351692
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NegotiationsThomas A. Kochan, & David B. Lipsky. (2018). Negotiations and Change : From the Workplace to Society. Cornell University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1903402&site=ehost-live9780801440076. 9781501731686.VRE
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Eliane Karsaklian. (2017). Sustainable Negotiation : What Physics Can Teach Us About International Negotiation: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1456149&site=ehost-live&ebv=EB&ppid=pp_xiii9780801440076. 9781501731686.


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Ira Asherman. (2012). Negotiation at Work : Maximize Your Team’s Skills with 60 High-Impact Activities. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=444157&site=ehost-live&ebv=EB&ppid=pp_v9780814431900.
9780814431955.
60

MEP19010
Introducción a lo proyectosTema1. Generalidades de los proyectos
Tema 2. Conceptos fundamentales de un proyecto de inversión.
Tema 3. Evaluación financiera de proyectos
Tema 4. Financiamiento de proyectos		Types of projectsAllan, B. (2017). The No-Nonsense Guide to Project Management. Facet Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1560613&site=ehost-live9781783302031. 9781783302048. 9781783302055.VRE
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ProjectsVan der Waldt, G. (2019). The Project Administrator: Perspectives to Project Support Services. Nova.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=2226273&site=ehost-live9781536164978. 9781536164985.VRE
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ProjectsHall, K. (2017). Construction Projects : Improvement Strategies, Quality Management and Potential Challenges. Nova Science Publishers, Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1453450&site=ehost-live9781536107425. 9781536107432.VRE
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ProjectsDavidson, J. (2019). Everyday Project Management. Berrett-Koehler Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=2161044&site=ehost-live9781523085408. 9781523085415.VRE
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ProjectsBob Hughes, Roger Ireland, Brian West, Norman Smith, & David I. Shepherd. (2019). Project Management for IT-Related Projects : 3rd Edition: Vol. Third edition. BCS, The Chartered Institute for IT.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=2240459&site=ehost-live9781780174846. 9781780174853. 9781780174860. 9781780174877.VRE
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Mitchell L. Springer. (2019). Project and Program Management : A Competency-Based Approach: Vol. Fourth edition. Purdue University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2086347&site=ehost-live&ebv=EB&ppid=pp_vii9781557538581. 9781612495705. 9781612495712.
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Athayde, W. P., Lombard, P. E., & Elswick, R. (2018). Project Management Essentials, Fourth Edition : A Quick and Easy Guide to the Most Important Concepts and Best Practices for Managing Your Projects Right: Vol. Fourth edition. Maven House.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1872912&site=ehost-live&ebv=EK&ppid=Page-__-59781938548970. 9781938548987.
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Balakian, W. (2016). Project Management Training. Association For Talent Development.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1440295&site=ehost-live&ebv=EK&ppid=Page-__-59781607280965. 9781607280972
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Prasad S. Kodukula Kodukula, & Chandra Papudesu. (2006). Project Valuation Using Real Options : A Practitioner’s Guide. J. Ross Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=202374&site=ehost-live&ebv=EB&ppid=pp_v9781932159431. 9781604277098
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Dobson, M. S. (2015). Successful Project Management : How to Complete Projects on Time, on Budget, and on Target: Vol. Fourth edition. AMA Self-Study.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1520886&site=ehost-live&ebv=EB&ppid=pp_v9780761215684
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Vélez Pareja, I. (2010). Decisiones de inversión : para la valoración financiera de proyectos y empresas: Vol. Quinta edición. Pontificia Univesidad Javeriana.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1368625&site=ehost-live&ebv=EK&ppid=Page-__-49789586838962. 9789587166620.
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Meza Orozco, J. de J. (2010). Evaluación financiera de proyectos: Vol. 2. ed. Ecoe ediciones.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=478467&site=ehost-live&ebv=EB&ppid=pp_Cover9789586486712. 9781461911845
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Project financingTinsley, C. R. (2014). Advanced Project Financing : Structuring Risk: Vol. Second edition. Euromoney Books.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=805795&site=ehost-live9781781372647. 9781781372654.VRE
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MAD19040

Negocios en línea		Tema 1 El desarrollo del negocio en línea
Tema 2. Diseño y usabilidad de la página web del negocio en línea
Tema 3. Seguridad en las transacciones de venta en línea.
Tema 4. La logística de un negocio online
Tema 5. Ofrecer el mejor servicio de atención al cliente
Tema 6. Promoción de un negocio online: atraer tráfico a la web
Tema 7. Análisis y estadísticas
Online BusinessThesiko, N. (2017). 50 2 Minute Shortcuts to Online Business Success. Norman.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1638078&site=ehost-live9781912317783VRE
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Shannon Belew, & Joel Elad. (2009). Starting an Online Business All-in-One Desk Reference For Dummies: Vol. 2nd ed. For Dummies.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=271583&site=ehost-live&ebv=EB&ppid=pp_i9780470431962. 9780470483695. 9780470483701
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Mercer, D. (2005). Building Online Stores with OsCommerce : Professional Edition: Design, Build, and Profit From a Sophisticated Online Business. Packt Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=369826&site=ehost-live&ebv=EB&ppid=pp_i9781904811145. 9781847190086
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Shannon Belew. (2014). The Art of Social Selling : Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=640442&site=ehost-live&ebv=EB&ppid=pp_v9780814433324. 9780814433331.
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Dan Croxen-John, & Johann van Tonder. (2017). E-Commerce Website Optimization : Why 95% of Your Website Visitors Don’t Buy, and What You Can Do About It: Vol. New Edition. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1447536&site=ehost-live&ebv=EB&ppid=pp_vii9780749475383. 9780749475390
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ZK "BUSINESS & ECONOMICS / E-Commerce / Digital Marketing"Robert W. Bly. (2018). The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell. Entrepreneur Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1705164&site=ehost-live9780749475383. 9780749475390VRE
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ZK "BUSINESS & ECONOMICS / E-Commerce / Digital Marketing"David Reske. (2017). Digital Marketing in the Zone : The Ultimate System for Digital Marketing Success. Morgan James Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1679258&site=ehost-live9781683502692VRE
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ZK "BUSINESS & ECONOMICS / E-Commerce / Digital Marketing"Social Media Guru. (2016). The Social Media Guru : A Practical Guide for Small Business. The Social Media Guru.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=1354353&site=ehost-live9781912022656VRE
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ZK "BUSINESS & ECONOMICS / E-Commerce / Digital Marketing"Bones, C., & Hammersley, J. (2015). Leading Digital Strategy : Driving Business Growth Through Effective E-commerce. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=958400&site=ehost-live9780749473099. 9780749473105.VRE
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Joel Comm. (2018). Live Video Revolution : How to Get Massive Customer Engagement and Skyrocket Sales with Live Video. Morgan James Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1679368&site=ehost-live&ebv=EK&ppid=Page-__-69781683506140
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Corinne Tan. (2018). Regulating Content on Social Media : Copyright, Terms of Service and Technological Features. UCL Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2294704&site=ehost-live&ebv=EK&ppid=Page-__-79781787351721. 9781787351738. 9781787351714. 9781787351745
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Braun, J. A. (2015). This Program Is Brought to You By... : Distributing Television News Online. Yale University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1088909&site=ehost-live&ebv=EB&ppid=pp_vii9780300197501. 9780300216240.
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Gerry McGovern. (2006). Killer Web Content : Make the Sale, Deliver the Service, Build the Brand. A&C Black Business Information and Development.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=217295&site=ehost-live&ebv=EB&ppid=pp_iii9780713677041. 9781408101889. 9781408156766.
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Ansari, S. (2017). Content Marketing. Das Praxis-Handbuch für Unternehmen : Strategie entwickeln, Content planen, Zielgruppe erreichen. MITP.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1508335&site=ehost-live&ebv=EB&ppid=pp_19783958450448. 9783958450455. 9783958450462.
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J. Robert Rossman, & Mathew D. Duerden. (2019). Designing Experiences. Columbia Business School Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2087955&site=ehost-live&ebv=EK&ppid=Page-__-69780231549516
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Bergh, J. van den, & Behrer, M. (2016). How Cool Brands Stay Hot : Branding to Generations Y and Z: Vol. 3rd edition. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1213957&site=ehost-live&ebv=EB&ppid=pp_vii9780749477172. 9780749477219
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Marca y mercadoKevin Ford. (2005). Brands Laid Bare : Using Market Research for Evidence-Based Brand Management. Wiley.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=130856&site=ehost-live&ebv=EB&ppid=pp_i9780470012833. 9780470014387.

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Marca y mercadoJohn Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, & Michael Becker. (2009). Web Marketing All-in-One Desk Reference For Dummies. For Dummies.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e862xna&AN=475527&site=ehost-live&ebv=EB&ppid=pp_iii9780470413982. 9780470483657. 9780470483664.

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Marca y mercadoJagdeep Kapoor. (2009). 9 Brand Shaastras : Nine Successful Brand Strategies to Build Winning Brands: Vol. 2nd ed. Sage Publications Pvt. Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=305690&site=ehost-live&ebv=EB&ppid=pp_v9788132102298. 9788132104254. 9789352802555.
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McDonald, M., & McDonald, M. (2016). Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy: Vol. Second edition. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1406073&site=ehost-live&ebv=EB&ppid=pp_v9780749478216. 9780749478223.
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Johnson, W. (2004). Powerhouse Marketing Plans : 14 Outstanding Real-life Plans and What You Can Learn From Them to Supercharge Your Own Campaigns. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=117374&site=ehost-live&ebv=EB&ppid=pp_III9780814472194. 9780814428054.
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Luther, W. M. (2001). The Marketing Plan : How to Prepare and Implement It: Vol. 3rd ed. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=62845&site=ehost-live&ebv=EB&ppid=pp_VII9780814471012. 9780814426159.
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Graeme Drummond, John Ensor, & Ruth Ashford. (2008). Strategic Marketing: Vol. 3rd ed. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=320823&site=ehost-live&ebv=EB&ppid=pp_v9780750682718. 9781136362590. 9781136362583. 9781136362569. 9780080561219
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Redes socialesThorne, C. A., & McMurray, F. (2016). Social WE Media : Link Locally, Connect Globally. THiNKaha.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1412640&site=ehost-live&ebv=EB&ppid=pp_29781616991852
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Redes socialesDiane Rasmussen Neal. (2012). Social Media for Academics : A Practical Guide. Chandos Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=670943&site=ehost-live&ebv=EB&ppid=pp_v9781843346814. 9781780633190.

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Peter A. Gloor. (2017). Sociometrics and Human Relationships : Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1423718&site=ehost-live&ebv=EB&ppid=pp_v9781787141131. 9781787141124. 9781787147256
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Botezatu, N. (2019). Data Driven Marketing. Society Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014069&site=ehost-live&ebv=EB&ppid=pp_ix9781774070307
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Valls, J.-F. (2018). Customer-centricity : The New Path to Product Innovation and Profitability. Cambridge Scholars Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1921176&site=ehost-live&ebv=EB&ppid=pp_v9781527515871. 9781527519138