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Maestría en Imagen y Relaciones Públicas
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Ebooks de EBSCO como apoyo a las materias
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Clave MateriaNombre MateriaTags (palabras claves de búsqueda utilizadas)CitaPermalinkISBNRegistro ( Iniciales de cada becario)CheckList
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MIR19010Relaciones públicas en la organizaciònEmpresa
Liderazgo		Sarah Bowman, Adrian Crookes, Øyvind Ihlen, & Stefania Romenti. (2018). Public Relations and the Power of Creativity : Strategic Opportunities, Innovation and Critical Challenges: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1837967&site=ehost-live&ebv=EB&ppid=pp_1499781787692923. 9781787692916. 9781787692992.
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David Miller, & William Dinan. (2007). A Century of Spin : How Public Relations Became the Cutting Edge of Corporate Power. Pluto Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1810842&site=ehost-live&ebv=EK&ppid=Page-__-79780745326887. 9781783710737.
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Aced, C. (2013). Relaciones públicas 2.0 : cómo gestionar la comunicación corporativa en el entorno digital: Vol. Primera edición en lengua castellana. Editorial UOC.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=860976&site=ehost-live&ebv=EB&ppid=pp_Cover9788490292495. 9788490299951
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Danny Whatmough. (2019). Digital PR: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1734306&site=ehost-live&ebv=EB&ppid=pp_89781787566224. 9781787566194. 9781787566217
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Sarah Bowman, Adrian Crookes, Øyvind Ihlen, & Stefania Romenti. (2018). Public Relations and the Power of Creativity : Strategic Opportunities, Innovation and Critical Challenges: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1837967&site=ehost-live&ebv=EB&ppid=pp_v9781787692923. 9781787692916. 9781787692992
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Leigh, R. (2017). Myths of PR : All Publicity Is Good Publicity and Other Popular Misconceptions. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1494511&site=ehost-live&ebv=EB&ppid=pp_v9780749479596. 9780749479602
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Farmer, J. R. (2017). Extraordinary PR, Ordinary Budget : A Strategy Guide. Berrett-Koehler Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1457710&site=ehost-live&ebv=EB&ppid=pp_v9781626569935. 9781626569942. 9781626569959
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Danny Rogers. (2015). Campaigns That Shook the World : The Evolution of Public Relations. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1076028&site=ehost-live&ebv=EB&ppid=pp_vii9780749475093. 9780749475109.
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Dumas, M. (2014). Les cabinets de relations publiques : evolution, meilleures pratiques et perspectives d’avenir. Presses de l’Université du Québec.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1054485&site=ehost-live&ebv=EB&ppid=pp_IX9782760540989. 9782760540996. 9782760541009
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Scott Anthony. (2012). Public Relations and the Making of Modern Britain : Stephen Tallents and the Birth of a Progressive Media Profession. Manchester University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1823430&site=ehost-live&ebv=EB&ppid=pp_vii9780719084577. 9780719090042. 9781526129666
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Black, C. (2009). The PR Practitioner’s Desktop Guide: Vol. 2nd ed. Thorogood Publishing Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=322137&site=ehost-live&ebv=EB&ppid=pp_vii9781854186140. 9781854187284
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Merry Aronson, Don Spetner, & Carol Ames. (2007). The Public Relations Writer’s Handbook : The Digital Age: Vol. 2nd ed. Jossey-Bass.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=199972&site=ehost-live&ebv=EB&ppid=pp_v9780787986315. 9780787995928. 9781118041079
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Institute for Career Research. (2005). Careers in Public Relations. Institute for Career Research.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=132503&site=ehost-live&ebv=EB&ppid=pp_Cover9781585111367. 9781417597246
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Desarrollo empresarialAced, C. (2013). Relaciones públicas 2.0 : cómo gestionar la comunicación corporativa en el entorno digital: Vol. Primera edición en lengua castellana. Editorial UOC.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=860976&site=ehost-live&ebv=EB&ppid=pp_259788490292495. 9788490299951.

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Waddington, S. (2015). Chartered Public Relations : Lessons From Expert Practitioners. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=944499&site=ehost-live&ebv=EB&ppid=pp_v9780749473723. 9780749473730.
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ControlParsons, P. (2016). Ethics in Public Relations : A Guide to Best Practice: Vol. 3rd Edition. Kogan Page.

https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1213960&site=ehost-live&ebv=EB&ppid=pp_1299780749477264. 9780749477271.

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Comunicaciòn en la empresaJonah C. Pardillo. (2019). Business Communication: Vol. E-book edition. Society Publishing.
https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014082&site=ehost-live&ebv=EB&ppid=pp_399781773619934GPZ
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Wiefling, K. (2018). Inspired Organizational Cultures. THiNKaha.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2419276&site=ehost-live&ebv=EB&ppid=pp_139781616991340. 9781616991357
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Karen M. Barbera, & Benjamin Schneider. (2014). The Oxford Handbook of Organizational Climate and Culture. Oxford University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=761189&site=ehost-live&ebv=EB&ppid=pp_xv9780199860715. 9780199860722. 9780199395927
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Ashkanasy, N. M., Wilderom, C., & Peterson, M. F. (2000). Handbook of Organizational Culture and Climate. SAGE Publications, Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=63260&site=ehost-live&ebv=EB&ppid=pp_VII9780761916024. 9780585387000. 9781412973656.
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Arch G. Woodside. (2010). Organizational Culture, Business-to-Business Relationships, and Interfirm Networks: Vol. 1st ed. Emerald Group Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=335524&site=ehost-live&ebv=EB&ppid=pp_v9780857243058. 9780857243065
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Bill Quirke. (2008). Making the Connections : Using Internal Communication to Turn Strategy Into Action: Vol. 2nd ed. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=372417&site=ehost-live&ebv=EB&ppid=pp_v9780566087806. 9781138456020. 9781351920667. 9781351920650.
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McIntosh, P., Davis, J. H., Luecke, R., & American Management Association. (2008). Interpersonal Communication Skills in the Workplace: Vol. 2nd ed. AMA Self-Study.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=387643&site=ehost-live&ebv=EB&ppid=pp_v9780761214755. 9780761215110.
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Goodman, M. B. (1998). Corporate Communications for Executives. SUNY Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=5504&site=ehost-live&ebv=EB&ppid=pp_VII9780791437629. 9780791437612. 9781438404394
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Jonah C. Pardillo. (2019). Business Communication: Vol. E-book edition. Society Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014082&site=ehost-live&ebv=EB&ppid=pp_vii9781773619934
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Castro, A. de. (2014). Comunicacion organizacional : técnicas y estrategias. Universidad del Norte.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=813082&site=ehost-live&ebv=EB&ppid=pp_i9789587414448. 9789587414455
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Arvind Kumar Bhatt. (2015). Administrative and Business Communication. Laxmi Publications Pvt Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1223884&site=ehost-live&ebv=EB&ppid=pp_xxi9789383828517. 9781944131067
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Chartered Management Institute (Great Britain). (2015). Managing Business Communications : Your Guide to Getting It Right. Profile Books.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1369280&site=ehost-live&ebv=EK&ppid=Page-__-79781781254240. 9781782831440.
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Imagen profesionalMcLeod, J., & McLeod, J. (2014). Personal And Professional Development For Counsellors, Psychotherapists And Mental Health Practitioners. McGraw-Hill Education. 00https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=524616&site=ehost-live&ebv=EB&ppid=pp_59780335247332. 9780335247349.

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Simone Janson. (2019). Lead Your Boss From Below : How Employees Without a Superior Function Influence Organizational Cultures & Quietly Convince Others. Rhetoric, Communication & Behavior Analysis. Best of HR - Berufebilder.de®.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2172698&site=ehost-live&ebv=EK&ppid=Page-__-39783965960435
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EstrategiaDanny Moss, Dejan Vercic, & Gary Warnaby. (2000). Perspectives on Public Relations Research. Routledge.
https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=220997&site=ehost-live&ebv=EB&ppid=pp_ix9780415217675. 9780415316187. 9781134603305. 9781134603299. 9781134603275.GPZ
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Donnalyn Pompper. (2018). Corporate Social Responsibility, Sustainability, and Ethical Public Relations : Strengthening Synergies with Human Resources. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1579303&site=ehost-live&ebv=EB&ppid=pp_vii9781787145863. 9781787145856. 9781787438408.
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Carlson, G. (1999). Total Exposure : Controlling Your Company’s Image in the Glare of the Business Media Explosion. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=43959&site=ehost-live&ebv=EB&ppid=pp_III9780814404843. 9780814424407
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Tony Langham. (2019). Reputation Management : The Future of Corporate Communications and Public Relations: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1734311&site=ehost-live&ebv=EB&ppid=pp_vii9781787566101. 9781787566071. 9781787566095
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MIR19020Estrategia de relaciones publicas externas MediosBenoît Turquety. (2019). Inventing Cinema : Machines, Gestures and Media History. Amsterdam University Press.
https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2291616&site=ehost-live&ebv=EB&ppid=pp_1519789048550463GPZ
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FotografíaFontanellas, H. J. (2014). Manual de iluminacion para cine y video: Vol. 1a édicion. Editorial Brujas.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=847675&site=ehost-live9789875915237. 9789875915435.ACS
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RadioJohn Mowitt. (2011). Radio : Essays in Bad Reception. University of California Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=432833&site=ehost-live9780520270497. 9780520270503. 9780520950078.ACS
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Mollgaard, M. (2012). Radio and Society : New Thinking for an Old Medium. Cambridge Scholars Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=532170&site=ehost-live9781443836074. 9781443836159.ACS
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Lucas Bessire. (2012). Radio Fields : Anthropology and Wireless Sound in the 21st Century. NYU Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=502692&site=ehost-live9780814771679. 9780814769935.ACS
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TelevisiónGeorge Comstock, & Erica Scharrer. (1999). Television : What’s On, Who’s Watching, and What It Means. Academic Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=205388&site=ehost-live9780121835804. 9780080542317.ACS
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MJ Robinson. (2017). Television on Demand : Curatorial Culture and the Transformation of TV. Bloomsbury Academic.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1491578&site=ehost-live9781441148094. 9781441111333. 9781441173584.ACS
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Relaciones públicas, internetAced, C. (2013). Relaciones públicas 2.0 : cómo gestionar la comunicación corporativa en el entorno digital: Vol. Primera edición en lengua castellana. Editorial UOC.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=860976&site=ehost-live9788490292495. 9788490299951.ACS
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Feenstra, R. A. (2014). Etica de la publicidad : retos en la era digital. Dykinson.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=853937&site=ehost-live
9788490850541. 9788490851074.		ACS
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Taylor, R. (2015). Media Interview Techniques : A Complete Guide to Media Training. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1086322&site=ehost-live&ebv=EB&ppid=pp_vii9780749474720. 9780749474737
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William Wray Carney, Colin Babiuk, & Mark Hunter LaVigne. (2019). In the News, 3rd Edition : The Practice of Media Relations in Canada: Vol. 3rd edition. Pica Pica Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2099879&site=ehost-live&ebv=EB&ppid=pp_vii9781772124118. 9781772124248. 9781772124255. 9781772124262
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Stareva, I. (2014). Social Media and the Rebirth of PR: The Emergence of Social Media As a Change Driver for PR. Anchor.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=773121&site=ehost-live&ebv=EB&ppid=pp_v9783954896783
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Essex, W. (2006). Can I Quote You on That : A Practical Guide for Anyone About to Be Interviewed in Print, Over the Phone, on TV or on the Radio. Harriman House.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=252586&site=ehost-live&ebv=EB&ppid=pp_iii9781897597897. 9781435693227
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Bruce K. Berger, & Bryan H. Reber. (2006). Gaining Influence in Public Relations : The Role of Resistance in Practice. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=167363&site=ehost-live&ebv=EB&ppid=pp_v9780805852929. 9780805852936. 9781135605308. 9781135605315. 9781135605285
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MercadotecniaOrtiz Velásquez, M. (2014). Marketing: conceptos y aplicaciones: Vol. Primera edición. Universidad del Norte.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1531653&site=ehost-live&ebv=EB&ppid=pp_759789587414936. 9789587414943. 9789587414950.GPZ
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ClienteMartin, W. B., & Kammerman, S. (2010). Atención al cliente de calidad para el área del comercio minorista : más inglés básico para el trabajo. Axzo Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=383325&site=ehost-live9781426020254. 9781426030932.ACS
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William Wray Carney, & Leah-Ann Lymer. (2015). Fundamentals of Public Relations and Marketing Communications in Canada: Vol. First electronic edition, 2015. Pica Pica Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1507194&site=ehost-live&ebv=EB&ppid=pp_VII9781772120448. 9781772120622
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Danny Rogers. (2015). Campaigns That Shook the World : The Evolution of Public Relations. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1076028&site=ehost-live&ebv=EB&ppid=pp_vii9780749475093. 9780749475109.
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Henricks, B. C., & Shelton, R. (2016). Mastering the New Media Landscape : Embrace the Micromedia Mindset: Vol. First edition. Berrett-Koehler Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1092160&site=ehost-live&ebv=EB&ppid=pp_v9781626565807. 9781626565814. 9781626565821
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Flynn, N. (2006). Blog Rules : A Business Guide to Managing Policy, Public Relations, and Legal Issues. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=164969&site=ehost-live&ebv=EB&ppid=pp_vii9780814473559. 9780814429501
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Relaciones públicasYalán Dongo, E. (2018). Semiótica del consumo : Una aproximación a la publicidad desde sus signos. Universidad Peruana de Ciencias Aplicadas.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2219677&site=ehost-live&ebv=EB&ppid=pp_19786123181604. 9786123181666. 9786123181659.ACS
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Relaciones interpersonalesPáramo, B. P. (2018). La investigación en ciencias sociales : tecnicas de recolección de la información. Universidad Piloto de Colombia.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1944111&site=ehost-live9789589797648ACS
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Imagen corporativaBagué Quílez, L. (2018). Cosas que el dinero puede comprar : del eslogan al poema. Iberoamericana Vervuert.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1904843&site=ehost-live9788416922376. 9783954876396ACS
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Scher, M. (2018). Conquering Communication in Organisations : The Digital Way. KR Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1944998&site=ehost-live&ebv=EB&ppid=pp_i9781869227012. 9781869227029
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Joseph Fernandez. (2004). Corporate Communications : A 21st Century Primer. Sage Publications Pvt. Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=305648&site=ehost-live&ebv=EB&ppid=pp_79780761997467. 9788132103783. 9789352800292
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Otto Lerbinger. (2006). Corporate Public Affairs : Interacting With Interest Groups, Media, and Government. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=167392&site=ehost-live&ebv=EB&ppid=pp_vii9780805856422. 9780805856439. 9781135599980. 9781135599997. 9781135599966. 9781410617262
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Honey, G. (2013). What Is Reputation Worth? : How to Protect and Enhance Value. Gower.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=e000xww&AN=530816&site=ehost-live&ebv=EB&ppid=pp_iv
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Carrió Sala, M. (2013). Gestión de la reputación corporativa : convierte lo que piensan y dicen de ti en tu mejor activo: Vol. 1a. edición. Libros de Cabecera.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2136116&site=ehost-live&ebv=EB&ppid=pp_59788494057267. 9788494057274
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Remy, P. (2018). 50 autopsias de crisis : ¿Por qué el manejo mata más que el problema? Universidad Peruana de Ciencias Aplicadas.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2221473&site=ehost-live&ebv=EB&ppid=pp_59786123181468. 9786123181567. 9786123181550
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Responsabilidad socialOchnik, D. (2019). Selflessness in Business. Vernon Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2145323&site=ehost-live9781622736393. 9781622737567ACS
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Cesar Sandro Sáenz Acosta. (2018). Return on Investment in Corporate Responsibility : Measuring the Social, Economic, and Environmental Value of Sustainable Business: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1717724&site=ehost-live9781787562523. 9781787562493. 9781787562516.ACS
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Peter Ruff, & Khalid Aziz. (2003). Managing Communications in a Crisis. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=269729&site=ehost-live&ebv=EB&ppid=pp_v9780566082948. 9781317101888. 9781317101895
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James Weber, & David M. Wasieleski. (2018). Corporate Social Responsibility: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1695381&site=ehost-live&ebv=EB&ppid=pp_vii9781787542600.
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Ronald R. Sims. (2017). A Contemporary Look at Business Ethics. Information Age Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1554874&site=ehost-live&ebv=EB&ppid=pp_v9781681239545.
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Thomas, R. M. (2015). Business Ethics and Corporate Social Responsibility : Cambridge-Gourlay-Trinity Lectures. Ethics International.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=990756&site=ehost-live&ebv=EB&ppid=pp_iii9781871891201.
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David Crowther, & Shahla Seifi. (2018). Redefining Corporate Social Responsibility. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1723882&site=ehost-live&ebv=EB&ppid=pp_v9781787561625.
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Christian Felber. (2019). Trading for Good : How Global Trade Can Be Made to Serve People Not Money. Zed Books.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2289565&site=ehost-live&ebv=EB&ppid=pp_vii9781786996015.
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Lina Gomez, David Crowther, & Lucely Vargas. (2017). Corporate Social Responsibility and Corporate Governance : Concepts, Perspectives and Emerging Trends in Ibero-America: Vol. First edition. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1444536&site=ehost-live&ebv=EB&ppid=pp_v9781787144125.
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Bruce I Newman. (2016). Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1233832&site=ehost-live&ebv=EB&ppid=pp_F59780789021588. 9780789021595. 9781136691881. 9781136691898. 9780203812327
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Bratu, S. (2013). Analytic Perceptual Processes of Political Image. Addleton Academic Publishershttps://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=690167&site=ehost-live&ebv=EB&ppid=pp_v9781935494607. 9781935494669
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Edward Bernays. (2019). Crystallizing Public Opinion (Original Classic Edition): Vol. Original Classic Edition. G&D Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2252860&site=ehost-live&ebv=EK&ppid=Page-__-79781722502805. 9781722523848
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habilidades directivasGrueso Hinestroza, M. P. (2017). Recursos humanos en redes y organizaciones : algunas reflexiones e desafíos. Editorial Universidad del Rosario.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1735446&site=ehost-live9789587840100. 9789587840117.ACS
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Pucheu Moris, A. (2014). Desarrollo y eficacia organizacional : cómo apoyar la creación de capacidades en individuos, grupos y organizaciones. Ediciones UC.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1725237&site=ehost-live9789561414587. 9789561415478.ACS
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Mendoza, J. M. (2012). Decisiones estratégicas : macroadministración. Universidad del Nortehttps://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=836063&site=ehost-live9789587411270ACS
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Castro, A. de. (2014). Comunicacion organizacional : técnicas y estrategias. Universidad del Norte.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=813082&site=ehost-live9789587414448. 9789587414455.ACS
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Richman, L. (2006). Improving Your Project Management Skills. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=143253&site=ehost-live&ebv=EB&ppid=pp_III9780814408759. 9780814429228.

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Ellis, C. W. (2005). Management Skills for New Managers. AMACOM.

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David Partington. (2002). Essential Skills for Management Research. SAGE Publications Ltd.
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William O’Donohue, & Jane E. Fisher. (1999). Management and Administration Skills for the Mental Health Professional. Academic Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=91182&site=ehost-live&ebv=EB&ppid=pp_vii9780125241953. 9780080511528.

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Cook, S. (2009). The Effective Manager : Management skills for high performance. ITGP.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=391115&site=ehost-live&ebv=EB&ppid=pp_99781905356881.
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LeadershipShek, D. T. L., Ma, C., & Merrick, J. (2017). Leadership : Promoting Leadership and Intrapersonal Development in University Students. Nova Science Publishers, Inc.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1540042&site=ehost-live9781536119503. 9781536119701.ACS
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Autumn Cyprès. (2017). Leadership: Learning, Teaching, and Practice. Information Age Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1424276&site=ehost-live9781681237121. 9781681237145.ACS
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Veldsman, T. H., Johnson, A. J., & Madonsela, T. N. (2016). Leadership : Perspectives From the Front Line. KR Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1365514&site=ehost-live9781869225933. 9781869226091. 9781869225940. 9781869226107.ACS
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Roberts, S., & Rowley, J. E. (2008). Leadership : The Challenge for the Information Profession. Facet Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=688154&site=ehost-live9781856046091. 9781856049948.ACS
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GerenciaGiraldo Oliveros, M., & Esparragoza, D. J. (2016). Gerencia de marketing. Universidad del Norte.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1537227&site=ehost-live9789587416978. 9789587416985. 9789587416992.ACS
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Estilos de liderazgoKriek, D. (2019). Team Leadership : Theories, Tools and Techniques. KR Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1944995&site=ehost-live&ebv=EB&ppid=pp_19781869227722. 9781869227739.

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Estilos de liderazgoCameron, E., & Green, M. (2017). Essential Leadership : Develop Your Leadership Qualities Through Theory and Practice. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1507669&site=ehost-live&ebv=EB&ppid=pp_19780749477400. 9780749477417.

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Joyce S. Osland, Mark E. Mendenhall, & Ming Li. (2017). Advances in Global Leadership. Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1505435&site=ehost-live&ebv=EB&ppid=pp_v9781787146990.
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Jamey M. Long. (2019). Management and Leadership Skills That Affect Small Business Survival : A Resource Guide for Small Businesses Everywhere. Anthem Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2107245&site=ehost-live&ebv=EB&ppid=pp_Cover_19781783089499.
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Hennessy, J. L. (2018). Leading Matters : Lessons From My Journey. Stanford Business Books.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1844162&site=ehost-live&ebv=EB&ppid=pp_vii9781503608016.
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J. W. (Hans) Niemantsverdriet, & Jan-Karel Felderhof. (2017). Scientific Leadership. De Gruyter.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1670210&site=ehost-live&ebv=EB&ppid=pp_xi9783110468885.
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