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1 | MER Mercadotecnia | |||||||||||||||||||||||||
2 | Ebooks de EBSCO como apoyo a las materias | |||||||||||||||||||||||||
3 | Clave Materia | Nombre Materia | Temas y subtemas | Tags (palabras claves de búsqueda utilizadas) | Cita | Permalink | ISBN | Registro ( Iniciales de cada becario) | CheckList | |||||||||||||||||
4 | DID19056 | Ilustración digital | Tema 1: Fundamentos teóricos del diseño vectorial a través de un programa especializado 1.1 Principios básicos de diseño | Basic design | Kari Jormakka. (2014). Basics Design Methods. Birkhäuser. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1527796&site=ehost-live | 9783038215202 9783035611472 9783035612387 | JMLC | ||||||||||||||||||
5 | Tema 1: Fundamentos teóricos del diseño vectorial a través de un programa especializado
1.3 Psicología del color | Psychology of colour | Best, Janet (2012). Chapter 4. Colour psychology: the emotional effects of colour perception, Colour Design: Theories and Applications (pp. 105-128). Cambridge, Inglaterra. Cambridge: Woodhead Publishing | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=680643&site=ehost-live&ebv=EB&ppid=pp_105 | 9781845699727 9780857095534 | JMLC | ||||||||||||||||||||
6 | Tema 1: Fundamentos teóricos del diseño vectorial a través de un programa especializado
1.7 Técnicas visuales | Visual techniques | Timothy Samara. (2011). The Designer’s Graphic Stew : Visual Elements, Techniques, and Layout Strategies for Busy Designers. Rockport Publishers. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=576546&site=ehost-live | 9781592537433 9781616738778 9781610581912 | JMLC | ||||||||||||||||||||
7 | Tema 2: Ilustración digital 2.2 Usos de la ilustración digital | Digital drawing | Paricio, J. (2015). Perspective Sketching : Freehand and Digital Drawing Techniques for Artists & Designers. Rockport Publishers. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=862370&site=ehost-live | 9781631590320 9781627883658 | JMLC | ||||||||||||||||||||
8 | Tema 2: Ilustración digital
2.4 Estilos | Ilustration and digital | Paić, Z., & Purgar, K. (2016). Chapter 12. Protean images of fashion: Revaluation of past styles in new settings,Theorizing Images: Vol. First edition. (pp. 245-259)Cambridge Scholars Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1227807&site=ehost-live | 9781443888004 9781443892933 | JMLC | ||||||||||||||||||||
9 | Tema 3: Introducción al uso de programa para ilustración digital 3.3 Creación de formas básicas a través de líneas y figuras geométricas | Vector | Braunstein, R. (2010). Chapter 35. Programming Vector Graphics, ActionScript 3.0 Bible: Vol. 2nd ed. (pp. 687-732) Indianapolis,IN: Wiley. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=319571&site=ehost-live | 9780470525234 9780470769973 9781118081396 | JMLC | ||||||||||||||||||||
10 | Tema 3: Introducción al uso de programa para ilustración digital
3.4 Herramientas de dibujo vectorial | Drawing with vectors | Dawber, D. (2013). Learning Raphaël JS Vector Graphics. Packt Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=581718&site=ehost-live | 9781782169161 9781782169178 | JMLC | ||||||||||||||||||||
11 | Tema 3: Introducción al uso de programa para ilustración digital
3.5 Transformación de objetos | Digital drawing software | McReynolds, T., & Blythe, D. (2005). Chapter 2. 3D Transfromations,Advanced Graphics Programming Using OpenGL. (pp. 19-34) San Fransisco, California: Morgan Kaufmann. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=130156&site=ehost-live | 9781558606593 9780080475721 | JMLC | ||||||||||||||||||||
12 | Tema 4: Uso de herramientas vectoriales específicas para ilustración digital 4.1 Rellenos y trazos | Digital drawing | Sinha, S., & Paul, A. (2018). Chapter 5. Chapter 6, Computer Graphics. (pp. 5.22-6.16) Oxford: Alpha Science Internation Limited. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2005293&site=ehost-live | 9781783323630 9781783324255 | JMLC | ||||||||||||||||||||
13 | Tema 4: Uso de herramientas vectoriales específicas para ilustración digital 4.2 Esquemas de color | Software and digital drawing | Maureen Stone. (2013). A Field Guide to Digital Color. A K Peters/CRC Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=934558&site=ehost-live | 9781568811611 9781138413900 9781466578333 | JMLC | ||||||||||||||||||||
14 | Tema 4: Uso de herramientas vectoriales específicas para ilustración digital 4.5 Trabajo con tipografía y letras | Digital drawing | Whitney Sherman. (2013). Playing with Sketches : 50 Creative Exercises for Designers and Artists. Rockport Publishers. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=670400&site=ehost-live | 9781592538614 9781610589451 | JMLC | ||||||||||||||||||||
15 | Tema 5: Uso de herramientas vectoriales avanzadas para ilustración digital 5.1 Uso de máscaras | Vector | Harauz, N. (2013). Chapter 6: Paint and Masks, Apple Motion 5 Cookbook : Over 110 Recipes to Build Simple and Complex Motion Graphics in the Blink of an Eye. (pp.199-228) Birmingham: Packt Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=587836&site=ehost-live | 9781849693806 9781849693813 | JMLC | ||||||||||||||||||||
16 | Tema 5: Uso de herramientas vectoriales avanzadas para ilustración digital 5.3 Uso de imágenes externas | Vector and images | Lisa DaNae Dayley. (2008). Chapter 8: Getting Sstarted with the Basics of Animation, Photoshop CS3 Extended Video and 3D Bible. (pp. 155-182) Indianapolis, IND: Wiley. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=225677&site=ehost-live | 9780470241813 9780470377307 | JMLC | ||||||||||||||||||||
17 | Tema 5: Uso de herramientas vectoriales avanzadas para ilustración digital 5.5 Exportación de archivos y preparación para impresión | Vector | Szcześnik, M. (2016). Chapter 3: 2D and User Interface Animation, Unity 5.x Animation Cookbook. (pp. 5.22-6.16) Birmingham, UK: Packt Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1242580&site=ehost-live | 9781785883910 9781785883699 | JMLC | ||||||||||||||||||||
18 | DID19066 | Fotografía digital | Tema 1: La historia y la evolución de la fotografía 1.1 El invento de la fotografía y su desarrollo | Photography history | Vallencourt, M. (2016). The History of Photography. Britannica Educational Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1031205&site=ehost-live | 9781680480733 9781680480740 | JMLC | ||||||||||||||||||
19 | Tema 1: La historia y la evolución de la fotografía 1.2 Definición y conceptos | Photography | Steve Edwards. (2006). Chapter 4. What is a photograph?, Photography: A Very Short Introduction (pp. 67-84). Oxford, Inglaterra: OUP Oxford. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=201030&site=ehost-live | 9780192801647 9780191516535 9780191577567 | JMLC | ||||||||||||||||||||
20 | Tema 1: La historia y la evolución de la fotografía 1.3 Temáticas fotográficas de origen | Photography | Hamilton, T. (2017). Photography : Equipment, Styles, Techniques, and Practice: Vol. First edition. Britannica Educational Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1261281&site=ehost-live | 9781680483741 9781680483642 | JMLC | ||||||||||||||||||||
21 | Tema 1: La historia y la evolución de la fotografía 1.4 Transición de la plataforma química a la digital | Camera history | Vallencourt, M. (2016). Chapter 4: Contemporary Photography: 1945-Present, The History of Photography. (pp. 130-154) Nueva York, Estados Unidos:Britannica Educational Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1031205&site=ehost-live | 9781680480733 9781680480740 | JMLC | ||||||||||||||||||||
22 | Tema 2: La cámara digital 2.1 Sistema Réflex | Digital camera | Elizabeth Allen, & Sophie Triantaphillidou. (2011). Chapter 6: Photographic and geometrical optics, The Manual of Photography: Vol. 10th ed. (pp. 103-118) Oxford, Reino Unido: Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=505943&site=ehost-live | 9780240520377 9781138417885 9781136091100 9781136091094 9780080926803 | JMLC | ||||||||||||||||||||
23 | Tema 2: La cámara digital 2.2 Cuerpos y objetivos | Digital camera, automatic and manual | Hull, R. (2016). Chapter 2: Controls, How to Take Great Photographs : Unlock the Secrets of Outstanding Lighting, Composition, Camera Controls, and More. (pp. 13-44) Nueva York, Estados Unidos: Amherst Media. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1541070&site=ehost-live | 9781682030608 9781682030622 9781682030615 | JMLC | ||||||||||||||||||||
24 | Tema 2: La cámara digital 2.4 Funciones y configuración del Menú | Digital camera | Taylor, D. (2015). Canon Rebel T4i/EOS 650D. Ammonite Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1065994&site=ehost-live | 9781907708961 9781781451557 | JMLC | ||||||||||||||||||||
25 | Digital camera | Taylor, D. (2016). Canon Rebel T6/EOS 1300D. Ammonite Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1516891&site=ehost-live | 9781781452820 9781781452974 9781781452981 | JMLC | |||||||||||||||||||||
26 | Digital camera | Taylor, D. (2016). Canon EOS 80D. Ammonite Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1516890&site=ehost-live | 9781781452813 9781781452943 9781781452950 | JMLC | |||||||||||||||||||||
27 | Digital camera | Taylor, D. (2015). Canon Powershot G15. Ammonite Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1066193&site=ehost-live | 9781781450383 9781781451595 | JMLC | |||||||||||||||||||||
28 | Tema 3: Los parámetros de la correcta exposición 3.1 Diafragmas | Camera lenses | Hamilton, J. (2018). Chapter 3: Lenses. Portrait Photography (pp. 14-17): Abdo & Daughters. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1729504&site=ehost-live | 9781532115899 9781532156618 | JMLC | ||||||||||||||||||||
29 | Camera lenses | Hamilton, J. (2018). Chapter 3: Lenses. Outdoor Photography (pp. 12-15) Minneapolis, Minnesota: Abdo & Daughters. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1729489&site=ehost-live | 9781532115875 9781532156595 | JMLC | |||||||||||||||||||||
30 | Camera lenses | Hamilton, T. (2017). Chapter 1: Cameras and Lenses. Photography: Equipment, Styles, Techniques, and Practice (pp. 1-39) Nueva York, Estados Unidos: Britannica Educational Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1261281&site=ehost-live | 9781680483741 9781680483642 | JMLC | |||||||||||||||||||||
31 | Tema 3: Los parámetros de la correcta exposición 3.2Velocidades | Photography | Taylor, D. (2015). Chapter 1: Light. Night & Low Light Photography (pp. 7-28) East Sussex: Ammonite Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1065995&site=ehost-live | 9781907708619 9781781452004 9781781450673 | JMLC | ||||||||||||||||||||
32 | Tema 3: Los parámetros de la correcta exposición 3.5 Lectura de luz media | Photography light | Taylor, D. (2015). Chapter 2: Exposure. Night & Low Light Photography (pp. 7-28) East Sussex: Ammonite Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1065995&site=ehost-live | 9781907708619 9781781452004 9781781450673 | JMLC | ||||||||||||||||||||
33 | Tema 4: La luz 4.1 Luz natural y su clasificación | Photography and natural light | Smith, J. (2014). Step-by-Step Lighting for Outdoor Portrait Photography : Simple Lessons for Quick Learning and Easy Reference. Amherst Media. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1541076&site=ehost-live | 9781608957033 9781608957040 | JMLC | ||||||||||||||||||||
34 | Photography and natural light | Olson, R. (2014). Chapter 4: Continuous Light (pp. 57-72) ABCs of Beautiful Light. Nueva York, Estados Unidos:Amherst Media. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=781648&site=ehost-live | 9781608957170 9781608957712 9781608957187 | JMLC | |||||||||||||||||||||
35 | Tema 4: La luz 4.2 Luz artificial y su clasificación | Artificial light | Olson, R. (2014). Chapter 4: Continuous Light (pp. 57-72) ABCs of Beautiful Light. Nueva York, Estados Unidos:Amherst Media. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=781648&site=ehost-live | 9781608957170 9781608957712 9781608957187 | JMLC | ||||||||||||||||||||
36 | Artificial light | Olson, R. (2014). Chapter 6: Working in the Studio (pp. 87-101) ABCs of Beautiful Light. Nueva York, Estados Unidos:Amherst Media. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=781648&site=ehost-live | 9781608957170 9781608957712 9781608957187 | JMLC | |||||||||||||||||||||
37 | Tema 4: La luz 4.4 Flash integrado | Photography and flash | Taylor, D. (2015). Chapter 4: Flash (pp.87-106) Night & Low Light Photography. East Sussex: Ammonite Press.
| https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1065995&site=ehost-live | 9781907708619 9781781452004 9781781450673 | JMLC | ||||||||||||||||||||
38 | Photography and flash | Deutschmann, R., & Deutschmann, R. (2012). Studio Lighting Unplugged : Small Flash Techniques for Digital Photographers. Amherst Media. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=945531&site=ehost-live | 9781608952694 9781608952724 9781608952717 | JMLC | |||||||||||||||||||||
39 | Photography and flash | Hamilton, T. (2017). Chapter 1: Cameras and Lenses (pp. 1-39) Photography : Equipment, Styles, Techniques, and Practice: Vol. First edition. Nueva York, Estados Unidos: Britannica Educational Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1261281&site=ehost-live | 9781680483741 9781680483642 | JMLC | |||||||||||||||||||||
40 | Photography and light | Ingledew, J., & Gullachsen, L. (2013). Chapter 4: This Is A Camera Now Go Out And Take Some Pictures. (pp. 165-226) Photography: Vol. 2nd ed. Laurence King Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=926169&site=ehost-live | 9781780670966 9781780671277 | JMLC | |||||||||||||||||||||
41 | Photography and flash | Stafford, A. (2012). Flash Techniques for Location Portraiture : Single and Multiple-Flash Lighting Techniques. Amherst Media. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=944829&site=ehost-live | 9781608954674 9781608954698 9781608954681 | JMLC | |||||||||||||||||||||
42 | Tema 4: La luz 4.5 Teoría del color | Colour Theory | Sean Adams. (2017). Chapter 2: Color Theory Hsitory of Color Theory Color Harmony. (pp. 14-23) Color Design Workbook: New, Revised Edition : A Real World Guide to Using Color in Graphic Design. Laguna Hills: Rockport Publishers. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1847169&site=ehost-live | 9781631592928 9781631594106 | JMLC | ||||||||||||||||||||
43 | Colour Theory | Janet Best. (2012). Colour Design : Theories and Applications. Woodhead Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=680643&site=ehost-live&ebv=EB&ppid=pp_105 | 9781845699727 9780857095534 | JMLC | |||||||||||||||||||||
44 | Tema 5: La estética de la imagen 5.2 Fundamentos de la Composición | Composition images | Chen, M. (2016). Mastering Composition for Photographers : Create Images with Impact. Amherst Media. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1195621&site=ehost-live | 9781608959815 9781608959839 9781608959822 | JMLC | ||||||||||||||||||||
45 | Composition images | Marshall, L., & Meachem, L. (2010). Chapter 3: Composition. (pp. 59-94) How to Use Images. Londres, Inglaterra: Laurence King Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=910086&site=ehost-live | 9781856696586 9781780670799 | JMLC | |||||||||||||||||||||
46 | Tema 5: La estética de la imagen 5.3 El color en la composición | Colour photography | Hamilton, T. (2017). Chapter 5: Colour Photography. (pp. 73-90) Photography : Equipment, Styles, Techniques, and Practice: Vol. First edition. Nueva York, Estados Unidos: Britannica Educational Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1261281&site=ehost-live | 9781680483741 9781680483642 | JMLC | ||||||||||||||||||||
47 | Colour photography | Marshall, L., & Meachem, L. (2010). Chapter 5: Color. (pp. 121-146) How to Use Images. Londres, Inglaterra: Laurence King Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=910086&site=ehost-live | 9781856696586 9781780670799 | JMLC | |||||||||||||||||||||
48 | Tema 6: Las intencionalidades fotográficas en diversos ámbitos 6.1 Fotoreportaje | Photography | Alexander Nemerov. (2013). Wartime Kiss : Visions of the Moment in the 1940s. Princeton University Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=500951&site=ehost-live | 9780691145785 9781400844883 | JMLC | ||||||||||||||||||||
49 | Photography | Martha Langford, & John Langford. (2011). A Cold War Tourist and His Camera. McGill-Queen’s University Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=500345&site=ehost-live | 9780773538214 9780773590779 | JMLC | |||||||||||||||||||||
50 | Photography | Arthur P. Molella, & Scott Gabriel Knowles. (2019). World’s Fairs in the Cold War : Science, Technology, and the Culture of Progress. University of Pittsburgh Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2250052&site=ehost-live | 9780822945789 9780822987086 | JMLC | |||||||||||||||||||||
51 | Photography | Paul Dickson. (2019). Sputnik : The Shock of the Century. University of Nebraska Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2331812&site=ehost-live | 9781496215727 9781496216403 | JMLC | |||||||||||||||||||||
52 | Photography | Ingledew, J., & Gullachsen, L. (2013). Chapter 2: The Big Picture. (pp. 87-93) Photography: Vol. 2nd ed. Londres, Inglaterra: Laurence King Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=926169&site=ehost-live | 9781780670966 9781780671277 | JMLC | |||||||||||||||||||||
53 | Tema 6: Las intencionalidades fotográficas en diversos ámbitos 6.2 Arquitectura | Architectural photography | Michael Heinrich. (2017). Basics Architectural Photography. Birkhäuser. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1523708&site=ehost-live | 9783764386665 9783035612165 9783035612769 | JMLC | ||||||||||||||||||||
54 | Architectural photography | Gardner, R., & Dunnam, G. (2019). All the Houses Were Painted White : Historic Homes of the Texas Golden Crescent. Texas A&M University Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2265137&site=ehost-live | 9781623497941 9781623497958 | JMLC | |||||||||||||||||||||
55 | Architectural photography | Michael Wolf. (2011). Hong Kong Corner Houses. Hong Kong University Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=410615&site=ehost-live | 9789888028726 9789888053643 | JMLC | |||||||||||||||||||||
56 | Architectural photography | Matthias Boeckl. (2012). Paul Ott : Photography about Architecture / Fotografie über Architektur. Ambra Verlag. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1893536&site=ehost-live | 9783990434284 9783035605921 9783990434291 | JMLC | |||||||||||||||||||||
57 | Architectural photography | Dorsey, B., & Newman, G. (2018). Lost, Texas : Photographs of Forgotten Buildings. Texas A&M University Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1799496&site=ehost-live | 9781623496166 9781623496173 | JMLC | |||||||||||||||||||||
58 | Tema 6: Las intencionalidades fotográficas en diversos ámbitos 6.3 Artística | Art and photography | Kendall Walton. (2008). Marvelous Images : On Values and the Arts. Oxford University Press | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=223850&site=ehost-live | 9780195177954 9780190292287 9780195177947 9780199720903 | JMLC | ||||||||||||||||||||
59 | Tema 6: Las intencionalidades fotográficas en diversos ámbitos 6.4 Publicitaria | Advertising photography | Sinclair, J. T., Livingston, S., & American Management Association. (2005). EBay Photography the Smart Way : Creating Great Product Pictures That Will Attract Higher Bids and Sell Your Items Faster. AMACOM. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=134102&site=ehost-live | 9780814472934 9780814428856 | JMLC | ||||||||||||||||||||
60 | Tema 6: Las intencionalidades fotográficas en diversos ámbitos 6.5 Moda | Fashion photography | John Hamilton. (2019). Fashion Photography. Abdo & Daughters | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1729408&site=ehost-live | 9781532115868 9781532156588 | JMLC | ||||||||||||||||||||
61 | Fashion photography | Nilgin Yusuf. (2016). Fashion’s Front Line : Fashion Show Photography From the Runway to Backstage. Bloomsbury Visual Arts | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1717399&site=ehost-live | 9781472596598 9781472596604 9781472596611 | JMLC | |||||||||||||||||||||
62 | Fashion photography | Adam Geczy, & Vicki Karaminas. (2015). Chapter 2: The model image. (pp. 15-42) Fashion’s Double : Representations of Fashion in Painting, Photography and Film. Nueva York, Estados Unidos: Bloomsbury Academic | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1082957&site=ehost-live | 9780857856340 9781472519290 9781472519283 | JMLC | |||||||||||||||||||||
63 | Fashion photography | Brent Luvaas. (2016). Chapter 4: The Subject(s) of Street Style: Street Portraits as Fashion Singularities. (pp. 139-212) Street Style : An Ethnography of Fashion Blogging. Londres, Inglaterra:Bloomsbury Academic. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1130659&site=ehost-live | 9780857855756 9781474262897 9781474262903 | JMLC | |||||||||||||||||||||
64 | Fashion photography | Patrik Aspers. (2006). Markets in Fashion : A Phenomenological Approach. Routledge | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=123007&site=ehost-live | 9780415346191 9780415511421 9781134280810 9781134280803 9781134280780 | JMLC | |||||||||||||||||||||
65 | Tema 6: Las intencionalidades fotográficas en diversos ámbitos 6.7 Deportiva | Sports photography | John Hamilton. (2018). Sports Photography. Abdo & Daughters | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1729529&site=ehost-live | 9781532115905 9781532156625 | JMLC | ||||||||||||||||||||
66 | Sports photography | Josh Birnbaum. (2017). Dream Shot : The Journey to a Wheelchair Basketball National Championship. University of Illinois Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1501512&site=ehost-live | 9780252083044 9780252050121 | JMLC | |||||||||||||||||||||
67 | Tema 7: Una introducción a la investigación visual 7.2 Imagen y concepto | Image | Horst Bredekamp. (2017). Chapter 1: Origins and concepts. (pp. 11-36) Image Acts : A Systematic Approach to Visual Agency. De Gruyter. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1636972&site=ehost-live | 9783110536300 9783110547580 9783110548570 | JMLC | ||||||||||||||||||||
68 | Tema 7: Una introducción a la investigación visual 7.3 Lenguaje fotográfico como medio de comunicación | Image and mass media | Annebella Pollen. (2016). Mass Photography : Collective Histories of Everyday Life. Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1709231&site=ehost-live | 9781784530112 9780857727350 9781000211757 9781000213416 | JMLC | ||||||||||||||||||||
69 | Tema 7: Una introducción a la investigación visual 7.5 Análisis de la fotografía contemporánea | Contemporary photography | Michael R. Peres. (2007). Chapter: Contemporary Issues. (pp.437-496) The Focal Encyclopedia of Photography: Vol. 4th ed. Amsyerdam: Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=196202&site=ehost-live | 9780240807409 9781138298576 9781138656581 9781136106149 9781136106132 | JMLC | ||||||||||||||||||||
70 | Tema 7: Una introducción a la investigación visual 7.6 Desarrollo de proyectos de involucración en fenómenos sociales, habiendo elegido una intencionalidad fotográfica | Photography | Antigoni Memou. (2017). Photography and Social Movements : From the Globalisation of the Movement (1968) to the Movement Against Globalisation (2001). Manchester University Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1737792&site=ehost-live | 9780719087424 9780719099991 9781526130501 | JMLC | ||||||||||||||||||||
71 | Photography | Fleetwood, N. R. (2015). On Racial Icons : Blackness and the Public Imagination. Rutgers University Press. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1018298&site=ehost-live | 9780813565156 9780813565132 9780813575254 | JMLC | |||||||||||||||||||||
72 | MER19016 | Mercadotecnia contemporánea | Tema 1: Introducción a la mercadotecnia 1.1 Definición de mercadotecnia | Mercadotecnia | Ortiz Velásquez, M. (2014). Capítulo 1: Marketing: Una visión general y su proceso. Casos: PRezzoBasso y Hoteles Home City (pp. 3-38) Marketing: conceptos y aplicaciones: Vol. Primera edición. Barranquilla, Colombia: Universidad del Norte. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1531653&site=ehost-live | 9789587414936 9789587414943 9789587414950 | JMLC | ||||||||||||||||||
73 | Marketing | Alam, A. (2019). Chapter 1: Introduction of Marketing. (pp. 1-14) Islamic Marketing. Ashland: Society Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014120&site=ehost-live | 9781774070314 | JMLC | |||||||||||||||||||||
74 | Marketing | Botezatu, N. (2019). Chapter 1: Marketing: Then and Now (pp. 1-26) Data Driven Marketing. Oakville,ON: Society Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014069&site=ehost-live | 9781774070307 | JMLC | |||||||||||||||||||||
75 | Tema 1: Introducción a la mercadotecnia 1.2 Evolución de la mercadotecnia | Marketing evolution | Atul Parvatiyar, & Rajendra Sisodia. (2019). Chapter 30: The Evolution of Marketing Technology. (pp.343-359) Handbook of Advances in Marketing in an Era of Disruptions : Essays in Honour of Jagdish N. Sheth. Nueva Delhi, India: Sage Publications Pvt. Ltd. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1990816&site=ehost-live | 9789352809585 9789352808182 9789352808199 | JMLC | ||||||||||||||||||||
76 | Tema 1: Introducción a la mercadotecnia 1.3 Mezcla de mercadotecnia, su importancia y función dentro de una empresa | Marketing | Posner, H. (2015). Chapter 2: Marketing Strategy (pp. 39-64) Marketing Fashion : Strategy, Branding and Promotion: Vol. Second edition. Londres,Inglaterra: Laurence King Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1077610&site=ehost-live | 9781780675664 9781780678061 | JMLC | ||||||||||||||||||||
77 | Tema 1: Introducción a la mercadotecnia 1.4 Elementos de la mezcla de mercadotecnia | Marketing | Botezatu, N. (2019). Chapter 6: Estimating Customer Lifetime Value: Are All Customers Equal? (pp. 125-148) Data Driven Marketing. Oakville, ON: Society Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014069&site=ehost-live | 9781774070307 | JMLC | ||||||||||||||||||||
78 | Tema 2: Planeación estratégica de la mercadotecnia 2.1 Introducción | Marketing | Ian Chaston. (1999). Strategy and Positioning (pp. 47-64) New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance. Londres, Inglaterra: SAGE Publications Ltd. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=372444&site=ehost-live | 9780761962021 9780857029591 | JMLC | ||||||||||||||||||||
79 | Tema 2: Planeación estratégica de la mercadotecnia 2.2 Proceso de la planeación estratégica | Marketing | Pingali Venugopal. (2010). Chapter 10: Marketing Planning Process. (pp. 187-204) Marketing Management : A Decision-making Approach. Nueva Delhi, India: Sage Publications Pvt. Ltd. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=340360&site=ehost-live | 9788132104711 9788132106173 9789386042224 | JMLC | ||||||||||||||||||||
80 | Tema 2: Planeación estratégica de la mercadotecnia 2.3 Herramientas para la planeación estratégica | Strategic planning | McDonald, M., & McDonald, M. (2016). Chapter 9: A step-by-step strategic planning system (pp.147-168) Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy: Vol. Second edition. Philadelphia, Estados Unidos: Kogan Page. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1406073&site=ehost-live | 9780749478216 9780749478223 | JMLC | ||||||||||||||||||||
81 | Strategic planning | Claire Brooks. (2016). Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight. Kogan Page. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1293793&site=ehost-live | 9780749477547 9780749477554 | JMLC | |||||||||||||||||||||
82 | Strategic planning | Paley, N. (2007). The Marketing Strategy Desktop Guide: Vol. 2nd ed. Thorogood. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=399013&site=ehost-live | 9781854184900 9781854184917 9781854186218 9781435631601 | JMLC | |||||||||||||||||||||
83 | Strategic planning | Graeme Drummond, John Ensor, & Ruth Ashford. (2008). Strategic Marketing: Vol. 3rd ed. Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=320823&site=ehost-live | 9780750682718 9781136362590 9781136362583 9781136362569 9780080561219 | JMLC | |||||||||||||||||||||
84 | Tema 2: Planeación estratégica de la mercadotecnia 2.1 Introducción | Micro environment marketing | Mark Anthony Camilleri. (2019). Chapter 1: The Marketing Environment of Tourist Destinations. (pp. 22-35) The Branding of Tourist Destinations : Theoretical and Empirical Insights: Vol. First edition. Bingley, Reino Unido: Emerald Publishing Limited. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1852576&site=ehost-live | 9781787693746 9781787693739 9781787693753 | JMLC | ||||||||||||||||||||
85 | Micro environment marketing | Pingali Venugopal. (2010). Chpter 4: Marketing Environment (pp.39-62) Marketing Management : A Decision-making Approach. Nueva Dehli, India: Sage Publications Pvt. Ltd. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=340360&site=ehost-live | 9788132104711 9788132106173 9789386042224 | JMLC | |||||||||||||||||||||
86 | Tema 2: Planeación estratégica de la mercadotecnia 2.1 Introducción | Macro environment marketing | Mark Anthony Camilleri. (2019). Chapter 1: The Marketing Environment of Tourist Destinations. (pp.22-35) The Branding of Tourist Destinations : Theoretical and Empirical Insights: Vol. First edition. Bingley,Reino Unido: Emerald Publishing Limited. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1852576&site=ehost-live | 9781787693746 9781787693739 9781787693753 | JMLC | ||||||||||||||||||||
87 | Macro environment marketing | Syed Saad Andaleeb, & Khalid Hasan. (2016). Chapter 2: Marketing Environment. (pp. 15-58) Strategic Marketing Management in Asia : Case Studies and Lessons Across Industries. Emerald Group Publishing Limited. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1423724&site=ehost-live | 9781786357465 9781786357458 | JMLC | |||||||||||||||||||||
88 | Macro environment marketing | Pingali Venugopal. (2010). Chpter 4: Marketing Environment (pp.39-62) Marketing Management : A Decision-making Approach. Nueva Dehli, India: Sage Publications Pvt. Ltd. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=340360&site=ehost-live | 9788132104711 9788132106173 9789386042224 | JMLC | |||||||||||||||||||||
89 | Tema 3: Segmentación de mercados 3.1 Clasificación de los mercados | Market segmentation | Art Weinstein. (2004). Part I: Segmentation Planning. (pp. 1-58) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live | 9780789021564 9780789021571 9780789033185 9781135185657 9781135185664 | JMLC | ||||||||||||||||||||
90 | Tema 3: Segmentación de mercados 3.2 Bases de segmentación para el mercado de consumo | Market segmentation | Art Weinstein. (2004). Part II: Business Segmentation Bases. (pp. 59-130) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live | 9780789021564 9780789021571 9780789033185 9781135185657 9781135185664 | JMLC | ||||||||||||||||||||
91 | Tema 3: Segmentación de mercados 3.4 Selección del mercado meta | Market segmentation | Art Weinstein. (2004). Chapter 8: Strategic Target Marketing. (pp. 133-154) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live | 9780789021564 9780789021571 9780789033185 9781135185657 9781135185664 | JMLC | ||||||||||||||||||||
92 | Market segmentation | Moschis, G. P. (2000). Chapter 1: Overview. (pp. 1-18) The Maturing Marketplace. Westport, Conn: ABC-CLIO. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=62743&site=ehost-live | 9781567203448 9780313000522 | JMLC | |||||||||||||||||||||
93 | Tema 3: Segmentación de mercados 3.5 Comportamiento del consumidor | Market segmentation | Art Weinstein. (2004). Chapter 7: Purchasing Behavior and Organizational Psychographics. (pp. 113-130) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live | 9780789021564 9780789021571 9780789033185 9781135185657 9781135185664 | JMLC | ||||||||||||||||||||
94 | Market segmentation | Rajat K Baisya, & G. Ganesh Das. (2008). Chapter: Aesthetic, Design and Consumer Behaviour (pp.83-104) Aesthetics in Marketing. Los Angeles, California: Sage Publications Pvt. Ltd. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=278222&site=ehost-live | 9780761935957 9788178299808 9789352800964 | JMLC | |||||||||||||||||||||
95 | Market segmentation | Rao, C. P. (2006). Part IV: Ethnic Consumer Behaviors (pp. 167-188) Marketing and Multicultural Diversity. Aldershot, Inglaterra: Gower. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=270011&site=ehost-live | 9780754643265 | JMLC | |||||||||||||||||||||
96 | Tema 3: Segmentación de mercados 3.6 Proceso de percepción | Market segmentation | Art Weinstein. (2004). Chapter 9: Enhancing Segmentation's Value. (pp. 155-170) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live | 9780789021564 9780789021571 9780789033185 9781135185657 9781135185664 | JMLC | ||||||||||||||||||||
97 | Market segmentation | Rossman, M. L. (1994). Chapter 2: Segmenting a Diverse Market. (pp. 19-32) Multicultural Marketing : Selling to a Diverse America. Nueva York, Estados Unidos: AMACOM. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=3833&site=ehost-live | 9780814479216 9780585036168 | JMLC | |||||||||||||||||||||
98 | Tema 4: Investigación de mercados 4.1 Proceso de investigación de mercados | Investigación de mercados | Prieto Herrera, J. E. (2009). Capítulo 2: Cómo se hace una investigación de mercados. (pp. 59-116) Investigación de mercados. Bogotá, Colombia: Ecoe ediciones. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=478477&site=ehost-live | 9789586486200 9781461911906 | JMLC | ||||||||||||||||||||
99 | Tema 4: Investigación de mercados 4.2 Fuentes de información | Investigación de mercados | Borda Pérez, M. (2013). Capítulo 6.5: Plan de recolección de datos. (pp. 163-169) El proceso de investigación : visión general de su desarrollo. Barranquilla, Colombia: Universidad del Norte. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=710213&site=ehost-live | 9789587412932 9789587412949 9789587419139 | JMLC | ||||||||||||||||||||
100 | Tema 4: Investigación de mercados 4.5 Diseño de la investigación: Investigación cuantitativa y cualitativa | Qualitative research | Walle, A. H. (2015). Qualitative Research in Business : A Practical Overview. Cambridge Scholars Publishing. | https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1014736&site=ehost-live | 9781443866217 9781443879392 | JMLC |