ABCDEFGHIJKLMNOPQRSTUVWXYZ
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MER Mercadotecnia
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Ebooks de EBSCO como apoyo a las materias
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Clave MateriaNombre MateriaTemas y subtemasTags (palabras claves de búsqueda utilizadas)CitaPermalinkISBNRegistro ( Iniciales de cada becario)CheckList
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DID19056Ilustración digitalTema 1: Fundamentos teóricos del diseño vectorial a través de un programa especializado
1.1 Principios básicos de diseño
Basic designKari Jormakka. (2014). Basics Design Methods. Birkhäuser.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1527796&site=ehost-live9783038215202
9783035611472
9783035612387
JMLC
5
Tema 1: Fundamentos teóricos del diseño vectorial a través de un programa especializado
1.3 Psicología del color
Psychology of colourBest, Janet (2012). Chapter 4. Colour psychology: the emotional effects of colour perception, Colour Design: Theories and Applications (pp. 105-128). Cambridge, Inglaterra. Cambridge: Woodhead Publishinghttps://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=680643&site=ehost-live&ebv=EB&ppid=pp_1059781845699727
9780857095534
JMLC
6
Tema 1: Fundamentos teóricos del diseño vectorial a través de un programa especializado
1.7 Técnicas visuales
Visual techniquesTimothy Samara. (2011). The Designer’s Graphic Stew : Visual Elements, Techniques, and Layout Strategies for Busy Designers. Rockport Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=576546&site=ehost-live9781592537433
9781616738778
9781610581912
JMLC
7
Tema 2: Ilustración digital
2.2 Usos de la ilustración digital
Digital drawingParicio, J. (2015). Perspective Sketching : Freehand and Digital Drawing Techniques for Artists & Designers. Rockport Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=862370&site=ehost-live9781631590320
9781627883658
JMLC
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Tema 2: Ilustración digital
2.4 Estilos
Ilustration and digitalPaić, Z., & Purgar, K. (2016). Chapter 12. Protean images of fashion: Revaluation of past styles in new settings,Theorizing Images: Vol. First edition. (pp. 245-259)Cambridge Scholars Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1227807&site=ehost-live9781443888004
9781443892933
JMLC
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Tema 3: Introducción al uso de programa para ilustración digital
3.3 Creación de formas básicas a través de líneas y figuras geométricas
VectorBraunstein, R. (2010). Chapter 35. Programming Vector Graphics, ActionScript 3.0 Bible: Vol. 2nd ed. (pp. 687-732) Indianapolis,IN: Wiley. https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=319571&site=ehost-live9780470525234
9780470769973
9781118081396
JMLC
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Tema 3: Introducción al uso de programa para ilustración digital
3.4 Herramientas de dibujo vectorial
Drawing with vectorsDawber, D. (2013). Learning Raphaël JS Vector Graphics. Packt Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=581718&site=ehost-live9781782169161
9781782169178
JMLC
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Tema 3: Introducción al uso de programa para ilustración digital
3.5 Transformación de objetos
Digital drawing softwareMcReynolds, T., & Blythe, D. (2005). Chapter 2. 3D Transfromations,Advanced Graphics Programming Using OpenGL. (pp. 19-34) San Fransisco, California: Morgan Kaufmann. https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=130156&site=ehost-live9781558606593
9780080475721
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Tema 4: Uso de herramientas vectoriales específicas para ilustración digital
4.1 Rellenos y trazos
Digital drawingSinha, S., & Paul, A. (2018). Chapter 5. Chapter 6, Computer Graphics. (pp. 5.22-6.16) Oxford: Alpha Science Internation Limited. https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2005293&site=ehost-live9781783323630
9781783324255
JMLC
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Tema 4: Uso de herramientas vectoriales específicas para ilustración digital
4.2 Esquemas de color
Software and digital drawingMaureen Stone. (2013). A Field Guide to Digital Color. A K Peters/CRC Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=934558&site=ehost-live9781568811611
9781138413900
9781466578333
JMLC
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Tema 4: Uso de herramientas vectoriales específicas para ilustración digital
4.5 Trabajo con tipografía y letras
Digital drawingWhitney Sherman. (2013). Playing with Sketches : 50 Creative Exercises for Designers and Artists. Rockport Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=670400&site=ehost-live9781592538614
9781610589451
JMLC
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Tema 5: Uso de herramientas vectoriales avanzadas para ilustración digital
5.1 Uso de máscaras
VectorHarauz, N. (2013). Chapter 6: Paint and Masks, Apple Motion 5 Cookbook : Over 110 Recipes to Build Simple and Complex Motion Graphics in the Blink of an Eye. (pp.199-228) Birmingham: Packt Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=587836&site=ehost-live9781849693806
9781849693813
JMLC
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Tema 5: Uso de herramientas vectoriales avanzadas para ilustración digital
5.3 Uso de imágenes externas
Vector and imagesLisa DaNae Dayley. (2008). Chapter 8: Getting Sstarted with the Basics of Animation, Photoshop CS3 Extended Video and 3D Bible. (pp. 155-182) Indianapolis, IND: Wiley.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=225677&site=ehost-live9780470241813
9780470377307
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Tema 5: Uso de herramientas vectoriales avanzadas para ilustración digital
5.5 Exportación de archivos y preparación para impresión
VectorSzcześnik, M. (2016). Chapter 3: 2D and User Interface Animation, Unity 5.x Animation Cookbook. (pp. 5.22-6.16) Birmingham, UK: Packt Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1242580&site=ehost-live9781785883910
9781785883699
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DID19066Fotografía digitalTema 1: La historia y la evolución de la fotografía
1.1 El invento de la fotografía y su desarrollo
Photography historyVallencourt, M. (2016). The History of Photography. Britannica Educational Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1031205&site=ehost-live9781680480733
9781680480740
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Tema 1: La historia y la evolución de la fotografía
1.2 Definición y conceptos
Photography Steve Edwards. (2006). Chapter 4. What is a photograph?, Photography: A Very Short Introduction (pp. 67-84). Oxford, Inglaterra: OUP Oxford.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=201030&site=ehost-live9780192801647
9780191516535
9780191577567
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Tema 1: La historia y la evolución de la fotografía
1.3 Temáticas fotográficas de origen
Photography Hamilton, T. (2017). Photography : Equipment, Styles, Techniques, and Practice: Vol. First edition. Britannica Educational Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1261281&site=ehost-live9781680483741
9781680483642
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Tema 1: La historia y la evolución de la fotografía
1.4 Transición de la plataforma química a la digital
Camera historyVallencourt, M. (2016). Chapter 4: Contemporary Photography: 1945-Present, The History of Photography. (pp. 130-154) Nueva York, Estados Unidos:Britannica Educational Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1031205&site=ehost-live9781680480733
9781680480740
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Tema 2: La cámara digital
2.1 Sistema Réflex
Digital cameraElizabeth Allen, & Sophie Triantaphillidou. (2011). Chapter 6: Photographic and geometrical optics, The Manual of Photography: Vol. 10th ed. (pp. 103-118) Oxford, Reino Unido: Routledge. https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=505943&site=ehost-live9780240520377
9781138417885
9781136091100
9781136091094
9780080926803
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Tema 2: La cámara digital
2.2 Cuerpos y objetivos
Digital camera, automatic and manualHull, R. (2016). Chapter 2: Controls, How to Take Great Photographs : Unlock the Secrets of Outstanding Lighting, Composition, Camera Controls, and More. (pp. 13-44) Nueva York, Estados Unidos: Amherst Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1541070&site=ehost-live9781682030608
9781682030622
9781682030615
JMLC
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Tema 2: La cámara digital
2.4 Funciones y configuración del Menú
Digital cameraTaylor, D. (2015). Canon Rebel T4i/EOS 650D. Ammonite Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1065994&site=ehost-live9781907708961
9781781451557
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Digital cameraTaylor, D. (2016). Canon Rebel T6/EOS 1300D. Ammonite Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1516891&site=ehost-live9781781452820
9781781452974
9781781452981
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Digital cameraTaylor, D. (2016). Canon EOS 80D. Ammonite Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1516890&site=ehost-live9781781452813
9781781452943
9781781452950
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Digital cameraTaylor, D. (2015). Canon Powershot G15. Ammonite Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1066193&site=ehost-live9781781450383
9781781451595
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Tema 3: Los parámetros de la correcta exposición
3.1 Diafragmas
Camera lensesHamilton, J. (2018). Chapter 3: Lenses. Portrait Photography (pp. 14-17): Abdo & Daughters.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1729504&site=ehost-live9781532115899
9781532156618
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Camera lensesHamilton, J. (2018). Chapter 3: Lenses. Outdoor Photography (pp. 12-15) Minneapolis, Minnesota: Abdo & Daughters.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1729489&site=ehost-live9781532115875
9781532156595
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Camera lensesHamilton, T. (2017). Chapter 1: Cameras and Lenses. Photography: Equipment, Styles, Techniques, and Practice (pp. 1-39) Nueva York, Estados Unidos: Britannica Educational Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1261281&site=ehost-live9781680483741
9781680483642
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Tema 3: Los parámetros de la correcta exposición
3.2Velocidades
PhotographyTaylor, D. (2015). Chapter 1: Light. Night & Low Light Photography (pp. 7-28) East Sussex: Ammonite Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1065995&site=ehost-live
9781907708619
9781781452004
9781781450673
JMLC
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Tema 3: Los parámetros de la correcta exposición
3.5 Lectura de luz media
Photography lightTaylor, D. (2015). Chapter 2: Exposure. Night & Low Light Photography (pp. 7-28) East Sussex: Ammonite Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1065995&site=ehost-live9781907708619
9781781452004
9781781450673
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Tema 4: La luz
4.1 Luz natural y su clasificación
Photography and natural lightSmith, J. (2014). Step-by-Step Lighting for Outdoor Portrait Photography : Simple Lessons for Quick Learning and Easy Reference. Amherst Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1541076&site=ehost-live9781608957033
9781608957040
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Photography and natural lightOlson, R. (2014). Chapter 4: Continuous Light (pp. 57-72) ABCs of Beautiful Light. Nueva York, Estados Unidos:Amherst Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=781648&site=ehost-live9781608957170
9781608957712
9781608957187
JMLC
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Tema 4: La luz
4.2 Luz artificial y su clasificación
Artificial lightOlson, R. (2014). Chapter 4: Continuous Light (pp. 57-72) ABCs of Beautiful Light. Nueva York, Estados Unidos:Amherst Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=781648&site=ehost-live9781608957170
9781608957712
9781608957187
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Artificial lightOlson, R. (2014). Chapter 6: Working in the Studio (pp. 87-101) ABCs of Beautiful Light. Nueva York, Estados Unidos:Amherst Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=781648&site=ehost-live9781608957170
9781608957712
9781608957187
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Tema 4: La luz
4.4 Flash integrado
Photography and flashTaylor, D. (2015). Chapter 4: Flash (pp.87-106) Night & Low Light Photography. East Sussex: Ammonite Press.
https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1065995&site=ehost-live9781907708619
9781781452004
9781781450673
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Photography and flashDeutschmann, R., & Deutschmann, R. (2012). Studio Lighting Unplugged : Small Flash Techniques for Digital Photographers. Amherst Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=945531&site=ehost-live9781608952694
9781608952724
9781608952717
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Photography and flashHamilton, T. (2017). Chapter 1: Cameras and Lenses (pp. 1-39) Photography : Equipment, Styles, Techniques, and Practice: Vol. First edition. Nueva York, Estados Unidos: Britannica Educational Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1261281&site=ehost-live9781680483741
9781680483642
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Photography and lightIngledew, J., & Gullachsen, L. (2013). Chapter 4: This Is A Camera Now Go Out And Take Some Pictures. (pp. 165-226) Photography: Vol. 2nd ed. Laurence King Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=926169&site=ehost-live9781780670966
9781780671277
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Photography and flashStafford, A. (2012). Flash Techniques for Location Portraiture : Single and Multiple-Flash Lighting Techniques. Amherst Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=944829&site=ehost-live9781608954674
9781608954698
9781608954681
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Tema 4: La luz
4.5 Teoría del color
Colour TheorySean Adams. (2017). Chapter 2: Color Theory Hsitory of Color Theory Color Harmony. (pp. 14-23) Color Design Workbook: New, Revised Edition : A Real World Guide to Using Color in Graphic Design. Laguna Hills: Rockport Publishers.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1847169&site=ehost-live9781631592928
9781631594106
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Colour TheoryJanet Best. (2012). Colour Design : Theories and Applications. Woodhead Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=680643&site=ehost-live&ebv=EB&ppid=pp_1059781845699727
9780857095534
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Tema 5: La estética de la imagen
5.2 Fundamentos de la Composición
Composition imagesChen, M. (2016). Mastering Composition for Photographers : Create Images with Impact. Amherst Media.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1195621&site=ehost-live9781608959815
9781608959839
9781608959822
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Composition imagesMarshall, L., & Meachem, L. (2010). Chapter 3: Composition. (pp. 59-94) How to Use Images. Londres, Inglaterra: Laurence King Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=910086&site=ehost-live9781856696586
9781780670799
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Tema 5: La estética de la imagen
5.3 El color en la composición
Colour photographyHamilton, T. (2017). Chapter 5: Colour Photography. (pp. 73-90) Photography : Equipment, Styles, Techniques, and Practice: Vol. First edition. Nueva York, Estados Unidos: Britannica Educational Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1261281&site=ehost-live9781680483741
9781680483642
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Colour photographyMarshall, L., & Meachem, L. (2010). Chapter 5: Color. (pp. 121-146) How to Use Images. Londres, Inglaterra: Laurence King Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=910086&site=ehost-live9781856696586
9781780670799
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Tema 6: Las intencionalidades fotográficas en diversos ámbitos
6.1 Fotoreportaje
PhotographyAlexander Nemerov. (2013). Wartime Kiss : Visions of the Moment in the 1940s. Princeton University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=500951&site=ehost-live9780691145785
9781400844883
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PhotographyMartha Langford, & John Langford. (2011). A Cold War Tourist and His Camera. McGill-Queen’s University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=500345&site=ehost-live9780773538214
9780773590779
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PhotographyArthur P. Molella, & Scott Gabriel Knowles. (2019). World’s Fairs in the Cold War : Science, Technology, and the Culture of Progress. University of Pittsburgh Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2250052&site=ehost-live9780822945789
9780822987086
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PhotographyPaul Dickson. (2019). Sputnik : The Shock of the Century. University of Nebraska Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2331812&site=ehost-live9781496215727
9781496216403
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PhotographyIngledew, J., & Gullachsen, L. (2013). Chapter 2: The Big Picture. (pp. 87-93) Photography: Vol. 2nd ed. Londres, Inglaterra: Laurence King Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=926169&site=ehost-live9781780670966
9781780671277
JMLC
53
Tema 6: Las intencionalidades fotográficas en diversos ámbitos
6.2 Arquitectura
Architectural photographyMichael Heinrich. (2017). Basics Architectural Photography. Birkhäuser.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1523708&site=ehost-live9783764386665
9783035612165
9783035612769
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Architectural photographyGardner, R., & Dunnam, G. (2019). All the Houses Were Painted White : Historic Homes of the Texas Golden Crescent. Texas A&M University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2265137&site=ehost-live9781623497941
9781623497958
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Architectural photographyMichael Wolf. (2011). Hong Kong Corner Houses. Hong Kong University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=410615&site=ehost-live9789888028726
9789888053643
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Architectural photographyMatthias Boeckl. (2012). Paul Ott : Photography about Architecture / Fotografie über Architektur. Ambra Verlag.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1893536&site=ehost-live9783990434284
9783035605921
9783990434291
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Architectural photographyDorsey, B., & Newman, G. (2018). Lost, Texas : Photographs of Forgotten Buildings. Texas A&M University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1799496&site=ehost-live9781623496166
9781623496173
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Tema 6: Las intencionalidades fotográficas en diversos ámbitos
6.3 Artística
Art and photographyKendall Walton. (2008). Marvelous Images : On Values and the Arts. Oxford University Presshttps://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=223850&site=ehost-live9780195177954
9780190292287
9780195177947
9780199720903
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Tema 6: Las intencionalidades fotográficas en diversos ámbitos
6.4 Publicitaria
Advertising photographySinclair, J. T., Livingston, S., & American Management Association. (2005). EBay Photography the Smart Way : Creating Great Product Pictures That Will Attract Higher Bids and Sell Your Items Faster. AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=134102&site=ehost-live9780814472934
9780814428856
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Tema 6: Las intencionalidades fotográficas en diversos ámbitos
6.5 Moda
Fashion photographyJohn Hamilton. (2019). Fashion Photography. Abdo & Daughters
https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1729408&site=ehost-live9781532115868
9781532156588
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Fashion photographyNilgin Yusuf. (2016). Fashion’s Front Line : Fashion Show Photography From the Runway to Backstage. Bloomsbury Visual Artshttps://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1717399&site=ehost-live9781472596598
9781472596604
9781472596611
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Fashion photographyAdam Geczy, & Vicki Karaminas. (2015). Chapter 2: The model image. (pp. 15-42) Fashion’s Double : Representations of Fashion in Painting, Photography and Film. Nueva York, Estados Unidos: Bloomsbury Academichttps://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1082957&site=ehost-live9780857856340
9781472519290
9781472519283
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Fashion photographyBrent Luvaas. (2016). Chapter 4: The Subject(s) of Street Style: Street Portraits as Fashion Singularities. (pp. 139-212) Street Style : An Ethnography of Fashion Blogging. Londres, Inglaterra:Bloomsbury Academic.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1130659&site=ehost-live9780857855756
9781474262897
9781474262903
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Fashion photographyPatrik Aspers. (2006). Markets in Fashion : A Phenomenological Approach. Routledgehttps://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=123007&site=ehost-live9780415346191
9780415511421
9781134280810
9781134280803
9781134280780
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Tema 6: Las intencionalidades fotográficas en diversos ámbitos
6.7 Deportiva
Sports photographyJohn Hamilton. (2018). Sports Photography. Abdo & Daughtershttps://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1729529&site=ehost-live9781532115905
9781532156625
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Sports photographyJosh Birnbaum. (2017). Dream Shot : The Journey to a Wheelchair Basketball National Championship. University of Illinois Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1501512&site=ehost-live9780252083044
9780252050121
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Tema 7: Una introducción a la investigación visual
7.2 Imagen y concepto
ImageHorst Bredekamp. (2017). Chapter 1: Origins and concepts. (pp. 11-36) Image Acts : A Systematic Approach to Visual Agency. De Gruyter.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1636972&site=ehost-live9783110536300
9783110547580
9783110548570
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Tema 7: Una introducción a la investigación visual
7.3 Lenguaje fotográfico como medio de comunicación
Image and mass mediaAnnebella Pollen. (2016). Mass Photography : Collective Histories of Everyday Life. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1709231&site=ehost-live9781784530112
9780857727350
9781000211757
9781000213416
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Tema 7: Una introducción a la investigación visual
7.5 Análisis de la fotografía contemporánea
Contemporary photographyMichael R. Peres. (2007). Chapter: Contemporary Issues. (pp.437-496) The Focal Encyclopedia of Photography: Vol. 4th ed. Amsyerdam: Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=196202&site=ehost-live9780240807409
9781138298576
9781138656581
9781136106149
9781136106132
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Tema 7: Una introducción a la investigación visual
7.6 Desarrollo de proyectos de involucración en fenómenos sociales, habiendo elegido una intencionalidad fotográfica
PhotographyAntigoni Memou. (2017). Photography and Social Movements : From the Globalisation of the Movement (1968) to the Movement Against Globalisation (2001). Manchester University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1737792&site=ehost-live9780719087424
9780719099991
9781526130501
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PhotographyFleetwood, N. R. (2015). On Racial Icons : Blackness and the Public Imagination. Rutgers University Press.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1018298&site=ehost-live9780813565156
9780813565132
9780813575254
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MER19016Mercadotecnia contemporáneaTema 1: Introducción a la mercadotecnia
1.1 Definición de mercadotecnia
MercadotecniaOrtiz Velásquez, M. (2014). Capítulo 1: Marketing: Una visión general y su proceso. Casos: PRezzoBasso y Hoteles Home City (pp. 3-38) Marketing: conceptos y aplicaciones: Vol. Primera edición. Barranquilla, Colombia: Universidad del Norte.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1531653&site=ehost-live9789587414936
9789587414943
9789587414950
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MarketingAlam, A. (2019). Chapter 1: Introduction of Marketing. (pp. 1-14) Islamic Marketing. Ashland: Society Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014120&site=ehost-live9781774070314JMLC
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MarketingBotezatu, N. (2019). Chapter 1: Marketing: Then and Now (pp. 1-26) Data Driven Marketing. Oakville,ON: Society Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014069&site=ehost-live9781774070307JMLC
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Tema 1: Introducción a la mercadotecnia
1.2 Evolución de la mercadotecnia
Marketing evolutionAtul Parvatiyar, & Rajendra Sisodia. (2019). Chapter 30: The Evolution of Marketing Technology. (pp.343-359) Handbook of Advances in Marketing in an Era of Disruptions : Essays in Honour of Jagdish N. Sheth. Nueva Delhi, India: Sage Publications Pvt. Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1990816&site=ehost-live9789352809585
9789352808182
9789352808199
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Tema 1: Introducción a la mercadotecnia
1.3 Mezcla de mercadotecnia, su importancia y función dentro de una empresa
MarketingPosner, H. (2015). Chapter 2: Marketing Strategy (pp. 39-64) Marketing Fashion : Strategy, Branding and Promotion: Vol. Second edition. Londres,Inglaterra: Laurence King Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1077610&site=ehost-live9781780675664
9781780678061
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Tema 1: Introducción a la mercadotecnia
1.4 Elementos de la mezcla de mercadotecnia
MarketingBotezatu, N. (2019). Chapter 6: Estimating Customer Lifetime Value: Are All Customers Equal? (pp. 125-148) Data Driven Marketing. Oakville, ON: Society Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=2014069&site=ehost-live9781774070307JMLC
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Tema 2: Planeación estratégica de la mercadotecnia
2.1 Introducción
MarketingIan Chaston. (1999). Strategy and Positioning (pp. 47-64) New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance. Londres, Inglaterra: SAGE Publications Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=372444&site=ehost-live9780761962021
9780857029591
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Tema 2: Planeación estratégica de la mercadotecnia
2.2 Proceso de la planeación estratégica
MarketingPingali Venugopal. (2010). Chapter 10: Marketing Planning Process. (pp. 187-204) Marketing Management : A Decision-making Approach. Nueva Delhi, India: Sage Publications Pvt. Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=340360&site=ehost-live9788132104711
9788132106173
9789386042224
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Tema 2: Planeación estratégica de la mercadotecnia
2.3 Herramientas para la planeación estratégica
Strategic planningMcDonald, M., & McDonald, M. (2016). Chapter 9: A step-by-step strategic planning system (pp.147-168) Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy: Vol. Second edition. Philadelphia, Estados Unidos: Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1406073&site=ehost-live9780749478216
9780749478223
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Strategic planningClaire Brooks. (2016). Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight. Kogan Page.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1293793&site=ehost-live9780749477547
9780749477554
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Strategic planningPaley, N. (2007). The Marketing Strategy Desktop Guide: Vol. 2nd ed. Thorogood.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=399013&site=ehost-live9781854184900
9781854184917
9781854186218
9781435631601
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Strategic planningGraeme Drummond, John Ensor, & Ruth Ashford. (2008). Strategic Marketing: Vol. 3rd ed. Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=320823&site=ehost-live9780750682718
9781136362590
9781136362583
9781136362569
9780080561219
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Tema 2: Planeación estratégica de la mercadotecnia
2.1 Introducción
Micro environment marketingMark Anthony Camilleri. (2019). Chapter 1: The Marketing Environment of Tourist Destinations. (pp. 22-35) The Branding of Tourist Destinations : Theoretical and Empirical Insights: Vol. First edition. Bingley, Reino Unido: Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1852576&site=ehost-live9781787693746
9781787693739
9781787693753
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Micro environment marketingPingali Venugopal. (2010). Chpter 4: Marketing Environment (pp.39-62) Marketing Management : A Decision-making Approach. Nueva Dehli, India: Sage Publications Pvt. Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=340360&site=ehost-live9788132104711
9788132106173
9789386042224
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Tema 2: Planeación estratégica de la mercadotecnia
2.1 Introducción
Macro environment marketingMark Anthony Camilleri. (2019). Chapter 1: The Marketing Environment of Tourist Destinations. (pp.22-35) The Branding of Tourist Destinations : Theoretical and Empirical Insights: Vol. First edition. Bingley,Reino Unido: Emerald Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1852576&site=ehost-live9781787693746
9781787693739
9781787693753
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Macro environment marketingSyed Saad Andaleeb, & Khalid Hasan. (2016). Chapter 2: Marketing Environment. (pp. 15-58) Strategic Marketing Management in Asia : Case Studies and Lessons Across Industries. Emerald Group Publishing Limited.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1423724&site=ehost-live9781786357465
9781786357458
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Macro environment marketingPingali Venugopal. (2010). Chpter 4: Marketing Environment (pp.39-62) Marketing Management : A Decision-making Approach. Nueva Dehli, India: Sage Publications Pvt. Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=340360&site=ehost-live9788132104711
9788132106173
9789386042224
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Tema 3: Segmentación de mercados
3.1 Clasificación de los mercados
Market segmentationArt Weinstein. (2004). Part I: Segmentation Planning. (pp. 1-58) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live9780789021564
9780789021571
9780789033185
9781135185657
9781135185664
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Tema 3: Segmentación de mercados
3.2 Bases de segmentación para el mercado de consumo
Market segmentationArt Weinstein. (2004). Part II: Business Segmentation Bases. (pp. 59-130) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live9780789021564
9780789021571
9780789033185
9781135185657
9781135185664
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Tema 3: Segmentación de mercados
3.4 Selección del mercado meta
Market segmentationArt Weinstein. (2004). Chapter 8: Strategic Target Marketing. (pp. 133-154) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live9780789021564
9780789021571
9780789033185
9781135185657
9781135185664
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Market segmentationMoschis, G. P. (2000). Chapter 1: Overview. (pp. 1-18) The Maturing Marketplace. Westport, Conn: ABC-CLIO.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=62743&site=ehost-live9781567203448
9780313000522
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Tema 3: Segmentación de mercados
3.5 Comportamiento del consumidor
Market segmentationArt Weinstein. (2004). Chapter 7: Purchasing Behavior and Organizational Psychographics. (pp. 113-130) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live9780789021564
9780789021571
9780789033185
9781135185657
9781135185664
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Market segmentationRajat K Baisya, & G. Ganesh Das. (2008). Chapter: Aesthetic, Design and Consumer Behaviour (pp.83-104) Aesthetics in Marketing. Los Angeles, California: Sage Publications Pvt. Ltd.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=278222&site=ehost-live9780761935957
9788178299808
9789352800964
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Market segmentationRao, C. P. (2006). Part IV: Ethnic Consumer Behaviors (pp. 167-188) Marketing and Multicultural Diversity. Aldershot, Inglaterra: Gower.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=270011&site=ehost-live9780754643265JMLC
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Tema 3: Segmentación de mercados
3.6 Proceso de percepción
Market segmentationArt Weinstein. (2004). Chapter 9: Enhancing Segmentation's Value. (pp. 155-170) Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Nueva York, Estados Unidos: Routledge.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=152354&site=ehost-live9780789021564
9780789021571
9780789033185
9781135185657
9781135185664
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Market segmentationRossman, M. L. (1994). Chapter 2: Segmenting a Diverse Market. (pp. 19-32) Multicultural Marketing : Selling to a Diverse America. Nueva York, Estados Unidos: AMACOM.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=3833&site=ehost-live9780814479216
9780585036168
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Tema 4: Investigación de mercados
4.1 Proceso de investigación de mercados
Investigación de mercadosPrieto Herrera, J. E. (2009). Capítulo 2: Cómo se hace una investigación de mercados. (pp. 59-116) Investigación de mercados. Bogotá, Colombia: Ecoe ediciones.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=478477&site=ehost-live9789586486200
9781461911906
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Tema 4: Investigación de mercados
4.2 Fuentes de información
Investigación de mercadosBorda Pérez, M. (2013). Capítulo 6.5: Plan de recolección de datos. (pp. 163-169) El proceso de investigación : visión general de su desarrollo. Barranquilla, Colombia: Universidad del Norte.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=710213&site=ehost-live9789587412932
9789587412949
9789587419139
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Tema 4: Investigación de mercados
4.5 Diseño de la investigación: Investigación cuantitativa y cualitativa
Qualitative researchWalle, A. H. (2015). Qualitative Research in Business : A Practical Overview. Cambridge Scholars Publishing.https://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,url,custuid&custid=s4231244&db=nlebk&AN=1014736&site=ehost-live9781443866217
9781443879392
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